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Marketing for Pharmacists

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ISBN-10: 1582121060

ISBN-13: 9781582121062

Edition: 2nd 2007 (Revised)

Authors: David A. Holdford

List price: $55.00
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Book details

List price: $55.00
Edition: 2nd
Copyright year: 2007
Publisher: American Pharmacists Association
Publication date: 7/1/2007
Binding: Paperback
Pages: 300
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.056
Language: English

•Foundations of Marketing
•Marketing Pharmacist Service
•Consumer Behavior
•Marketing Strategy
•Segmentation and Promotion
•Pricing and Placing Pharmacist Services
•Marketing Yourself