Creativity for Graphic Designers

ISBN-10: 158180055X

ISBN-13: 9781581800555

Edition: 2000

Authors: Mark Oldach

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This book offers a wide range of approaches to produce and execute ideas that will inspire the reader to keep pushing their thinking during each stage of the creative process.
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Book details

List price: $19.99
Copyright year: 2000
Publisher: F&W Media, Incorporated
Publication date: 4/1/2000
Binding: Paperback
Pages: 144
Size: 8.25" wide x 10.75" long x 0.50" tall
Weight: 1.232

Preparing for Ideas
Getting to the Message
Thinking With an Open Mind
Controlling the Creative Process
Knowing Who the Client Is
Case Study: The Progressive Corporation Annual Report
Preparing the Client for Creativity
Client as Creativity Gatekeeper
Case Study: Brainstorm
Managing Expectations
Beyond the Client Interview
Decompressing After the Interview
Looking Beyond the Client for Information
Case Study: CD-ROM Packaging Marketing Program
Defining the Boundaries for Creativity
Case Study: Mayo Clinic Pharmacist CD-ROM
Processing the Information
Understanding and Clarifying the Message
Defining the Objective
Case Study: First Impression Positioning and Marketing Program
Developing the Design Criteria
Spinning the Information
Case Study: Noranda Inc. Annual Report
Getting to Ideas
Brainstorming Alone
Catching the Ideas
More Is Better
Case Study: Visual Symbols Library on CD-ROM
Follow an Uncharted Trail of Ideas
Look to the Obvious
Empty Your Brain of the Obvious
Case Study: DIFFA, Chicago Benefit Communications Program
Know When and Where You Get Most of Your Ideas
Give Yourself Some Parameters and Constraints
Combining Ideas to Make New Ones
Extremes and Opposites
Case Study: Mark Oldach Design Self-Promotion Program
Know When to Go for a Walk
Brainstorming in a Group
Create a Haven for Innovation
Look for the Creative Potential in all Projects, Big and Small
Merging Words and Images
Case Study: Andersen Consulting, Marketing Brochure for the Technology Assessment Group
Creative Word Play
Collect Words
Case Study: Step 2 Identity and Kick-off Event Invitation
Listen to the Words
Organizing With Words
Exploring Images
Case Study: Champion Paper "Imagination" Series
Doodle and Sketch
Choose Tools That Implement Creativity
Case Study: Warner Bros., Total Jazz CD Cover
A Picture is Worth a Thousand Words
Beyond Ideas
When Do You Stop Brainstorming?
The Voice of Judgment
Forming Ideas Into Solutions
Case Study: Posted Communications, Poster Series
Growing Ideas
Editing Ideas
Evaluating Your Ideas
Reviewing the Objectives
Remembering the Design Criteria
Case Study: Jacor, Inc,. Annual Report
Editing: Transforming the Concept
Editing: Eliminating
Case Study: Passport Brochure
Adding Substance to Concept
Voice, Vision and Viewpoint
Case Study: Museum of Contemporary Art Giant Book
Risk Is Relative
Identifying an Original Idea
Understanding Style
Style With Rationale
Passion as a Creative Tool
Case Study: Cooper-Hewitt Museum Exhibit, Packaging the New
Can You Be Too Creative?
Identifying a Good Idea
Can a Creative Solution Look Conservative, Even Boring?
Case Study: UCLA Summer Sessions Poster and Claes Oldenburg Catalog for Gemini G.E.L.
Pushing Ideas
Enhancing the Concept Through Implementation
Case Study: Recycled Paper Promotion, Remarque Paper
Case Study: Identity Program for Marlene Marks/Identity Program for Linda Chryle
Case Study: Caterpillar Capabilities Brochure
Printing and Finishing
Case Study: Children's Book, Journey: Travel Diary of a Daydreamer
Sweating the Details
Looking at the Big Picture
Remember the Audience, In Spite of the Client
Is the Design Working?
Managing Client Expectations
Controlling the Decision Making Process
Creativity Begets Creativity
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