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Creating the Perfect Design Brief How to Manage Design for Strategic Advantage

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ISBN-10: 1581159145

ISBN-13: 9781581159141

Edition: 2nd 2012

Authors: Peter L. Phillips

List price: $19.95
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Description:

In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, as a means of getting approval for a design solution, and much, much more. By covering all of the essential elements of an effective design brief, this unique and empowering guide will help you to ensure that the…    
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Book details

List price: $19.95
Edition: 2nd
Copyright year: 2012
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 7/1/2012
Binding: Paperback
Pages: 240
Size: 5.50" wide x 8.25" long x 5.60" tall
Weight: 0.682
Language: English

Peter L. Phillips is an internationally recognized expert in developing corporate design management strategies and programs. He has more than thirty years of experience as a senior corporate design manager, consultant, author, and lecturer. He distinguished himself in the corporate world as director of corporate design for the Gillette Company and as director of corporate identity and design for Digital Equipment Corporation. In both positions, he had global responsibilities for managing strategic design functions. He lives in Marblehead, Massachusetts.