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| Introduction to Photo Styling | |
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| Introduction | |
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| What is a Photo stylist? | |
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| Describing What You Do | |
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| The Real Life R�sum� | |
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| Fashion Styling | |
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| Wardrobe Styling | |
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| Styling Off-Figure | |
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| Product Styling | |
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| Prop Styling | |
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| Food Styling | |
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| Room Sets and Bedding | |
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| Primed to Improvise | |
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| Research Challenge: Magazine Project | |
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| The Photo Shoot | |
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| What to Wear | |
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| The Crew | |
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| More About the Art Director | |
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| A Typical Day in the Studio | |
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| Location Days | |
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| The "Polaroid Process" | |
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| Digital Photography | |
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| Communication | |
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| Working with Children | |
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| Working with Animals | |
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| Photo Shoot Etiquette | |
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| Invoicing and Other Paperwork | |
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| After the Shoot | |
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| Styling Basic | |
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| Getting Started | |
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| The Rolling Rack | |
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| The Steamer | |
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| The Studio Environment | |
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| Safety on Location | |
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| Prepping for Your Styling Business | |
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| The Three Client Rule | |
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| Stylists on Staff | |
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| Other Roles a Stylist Plays | |
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| The Importance of Being Versatile | |
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| Production | |
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| Location Scouting and Permits | |
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| Casting Talent | |
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| Booking Talent | |
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| Makeup | |
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| Meals and Snacks | |
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| Shopping for Props and Accessories | |
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| "Unshopping," the Art of Returns | |
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| Research Challenge: Film Commission | |
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| Your Styling Kit | |
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| Variations for Styling Specialties | |
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| The Container | |
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| Multiple Kits | |
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| Basic Styling Kit | |
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| Styling Supply Sites | |
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| Green Styling Practices | |
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| Recommended Equipment | |
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| Kit Fees | |
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| Traveling with Your Kit | |
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| Your Own Kit List | |
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| Photo Styling Specifics | |
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| Fashion Styling | |
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| Editorial Fashion Styling | |
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| Fashion Advertising | |
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| Catalog Fashion Styling | |
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| The Fashion Shoot | |
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| The Happiness Effect | |
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| Techniques and How-Tos | |
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| International Travel | |
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| Getting Started in the World of Fashion | |
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| Trend Watching | |
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| Related Careers in Fashion | |
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| Specialty Kit List | |
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| Styling Supply Sites | |
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| Fashion Resource Sites | |
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| Portfolio Challenge: Mock-up Editorial | |
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| Wardrobe Styling | |
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| Lifestyle Photography | |
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| Editorial Wardrobe Styling | |
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| Film and Video | |
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| Acquiring Wardrobe and Accessories | |
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| Generic Wardrobe List | |
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| Dressing the Talent | |
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| Role of an Assistant | |
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| Styling Kits for Wardrobe | |
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| The Model's Bag of Tricks | |
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| Research Challenge: Watching TV Commercials | |
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| Portfolio Challenge: Everyday People | |
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| Styling off-figure | |
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| Why Use Off-Figure Styling? | |
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| Clothing Construction | |
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| Setting Up the Photograph | |
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| Stacks | |
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| Hangers | |
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| Laydowns | |
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| Mannequins | |
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| Wall Styling | |
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| Specialty Kit List | |
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| Learning Opportunities | |
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| Portfolio Challenge: Make Your Own Hanger | |
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| Product styling | |
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| A Product Stylist's Story | |
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| Catalog Product Styling | |
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| Styling Packages | |
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| Editorial Styling | |
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| Setting Up the Photograph | |
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| Techniques for Making Objects Obey | |
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| Styling Shoes | |
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| Creative Problem Solving | |
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| Kit Suggestions | |
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| Portfolio Challenge: Style a Cosmetic or Bath Product | |
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| Prop Styling | |
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| A Professional Prop Stylist | |
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| Working on Food Photography | |
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| Set Design and Prop Styling | |
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| Props for Fashion Shoots | |
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| Mood Shots and Branding | |
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| The Rule of Props | |
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| Prop Collections | |
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| Sourcing Props | |
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| Prop Styling for Films and Video | |
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| Portfolio Challenge: Tell a Prop Story | |
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| Food Styling | |
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| Meet a Food Stylist | |
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| Overview of Food Styling | |
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| Types of Work Available | |
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| New Outlets for Food Photography | |
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| A Typical Food Styling Day | |
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| Styling the Props | |
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| Professional Training | |
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| Techniques | |
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| Current Trends | |
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| Shopping for Food | |
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| Tools of the Trade | |
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| Research Challenge: Explore Old Cookbooks | |
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| Portfolio Challenge: Update a Vintage Cookbook Shot | |
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| Room Sets and Bedding | |
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| Architectural Photography | |
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| Creative Set Design | |
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| A Home Stylist's Story | |
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| Home Magazines | |
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| Production Design | |
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| Styling Suggestions for Rooms | |
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| Props for Rooms and Exteriors | |
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| How to Style Bedding | |
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| Bedding Techniques | |
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| Specialty Kit Lists | |
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| Portfolio Challenge: Bed Close-Up | |
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| Business for Photo Stylists | |
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| Marketing Yourself | |
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| A Food Stylist's Success Story | |
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| Building Your Styling Business | |
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| Collaboration and Testing | |
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| Acquiring Samples of Your Work | |
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| Your Portfolio | |
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| Your Website | |
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| Social Media | |
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| Building Your R�sum� | |
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| Self-Promotion: Your Other Hat | |
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| Selling Your Talents | |
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| The Business of Styling | |
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| Your Styling Rate | |
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| Estimating Projects | |
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| Client Agreements | |
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| Job Envelope | |
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| Invoicing | |
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| Banking and Credit Cards | |
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| Taxes | |
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| Business Licenses | |
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| Providing Your Own Benefits | |
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| Growing Older as a Stylist | |
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| Personal Ethics | |
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| Agency, Staff, or Freelance | |
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| It's a Wrap | |
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| The Photographer's Perspective | |
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| Understanding Styling | |
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| Food Styling | |
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| Fashion, On and Off-Figure | |
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| Benefits of Working with a Stylist | |
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| Producing Photo Shoots | |
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| When to Do Your Own Styling | |
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| Choosing the Best Stylist | |
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| Collaboration | |
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| Portfolio Challenge: Make Your Dreams Come Alive | |
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| Conclusion | |
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| About the Author | |
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| Photography Credits | |
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| About the Cover Photographer | |
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| Index | |