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Foreword | |
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Acknowledgments | |
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Introduction | |
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The Keys to a Profitable Wedding Photography Business | |
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The Business of Finding and Keeping Clients | |
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The Wedding Photographer | |
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Photo technician, production manager, artist, director, and therapist | |
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Branding and Identity | |
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Creating a unique company logo, name, and style that are yours alone | |
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Advertising, Publicity, and Self-Promotion | |
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Cost-effective ways to promote your business | |
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Web Sites | |
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Your storefront window | |
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Client Meetings | |
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The keys to closing the deal! | |
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The Business of Doing Business | |
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The Information Kit | |
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The critical documents for organizing your wedding photography business | |
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Creating Wedding Photography Packages | |
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Pricing your services for maximum profit | |
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When Bad Things Happen to Good People | |
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Equipment malfunctions, illnesses, and lawsuits | |
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Partnerships | |
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The pros and cons of teaming up | |
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The Business of Creating Great Wedding Photography | |
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Creating Your First Wedding Portfolio | |
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Even if you've never shot a wedding before! | |
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Choosing Your Team | |
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Interns, assistants, second shooters, and photo labs | |
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Planning for the Wedding Day Shoot | |
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Mental, physical, emotional, and technical preparation | |
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Working with Wedding Coordinators | |
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Helping them help you | |
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The Rehearsal Dinner and Brunch | |
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The perfect intro and exit for the big day! | |
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Shooting the Wedding | |
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Directing, composing, and creating those �Wow!� shots | |
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Processing, Editing, and Retouching Your Images | |
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Part two of your creative process | |
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Destination Weddings | |
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Organizing your shoot using the travel checklist | |
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The Client's Wedding Album Book | |
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Images, layouts, printing, and binding | |
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Index | |