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Business of Being an Artist

ISBN-10: 1581156731

ISBN-13: 9781581156737

Edition: 4th 2010

Authors: Daniel Grant

List price: $27.50
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Description:

Fine artists are taught many things about the craft of art in the various art schools and university art programs, but rarely do they learn much if anything about how to make a career of their talents.The Business of Being an Artistcontains information on how artists may develop a presence in the art world that leads to sales. The book contains information on how artists can learn to sell their work directly to the public with an understanding of the principles of marketing and sales as they're applicable to works of art. Artists will also learn how to find a suitable gallery that will arrange sales and commissions and how to set up a contractual relationship with the dealer that is both equitable and profitable. Among the topics covered inThe Business of Being an Artistare: the range of exhibition opportunities for emerging and mid-career artists; how to set prices for artwork; when or if artists should pay to advance their careers; how artists may communicate with the public; applying for loans, grants, and fellowships; areas of the law that concern artists; using art materials safely; online sales and marketing, and much more. In addition to all of this priceless information,The Business of Being an Artistincludes a unique discussion of some of the emotional issues that face artists throughout their careers, such as working alone, confronting stereotypes, handling criticisms and rejection, the glare of publicity, and the absence of attention. Without a doubt,The Business of Being an Artistis a must-have book for every artist ready to turn their talent into a successful business.
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Book details

List price: $27.50
Edition: 4th
Copyright year: 2010
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 2/23/2010
Binding: Paperback
Pages: 448
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.166
Language: English

Daniel Grant is a contributing editor of American Artist magazine. A former art critic for Newsday (Long Island, New York) and The Commercial-Appeal (Memphis, Tennessee), he was editor of Art & Artists from 1978 to 1984. His articles and essays have appeared in such publications as ARTnews, Art in America, New York Times, Washington Post, Christian Science Monitor, Boston Globe, Chicago Tribune, Miami Herald, Philadelphia Inquirer, Newsday, The Nation, New York, Art & Auction, and Art & Antiques. Grant has also taught courses, and lectured on, career issues for visual artists. He lives in Amherst, Massachusetts. E-mail: danhg1@yahoo.com nbsp;

Introduction
Exhibiting and Selling Art
So, Where Can I Show My Work?
Gaining Media Attention
Marketing and Sales
Communicating in the Digital Age
The Disappearing Art Critic
Critical Essays Disappearing, Too
The Actual Sale
Marketing and Sales in a Weak Economy
Operating as a Professional
Getting Ready to Exhibit
Pricing Artwork
To Frame or Not to Frame
Accepting Credit Cards for Sales
A Word About Taxes
The Need for Good Recordkeeping
Working Small, Working Large
Protecting Oneself from Theft
Thefts at Art Fairs
Artists Who Work at Home
The Need to Specialize
Too Much Art
Giving Up the Day Job
Expanding the Area of Sales and Income
Licensing
Publishing Prints
Self-Publishing
Print Publishers
Dealers and Galleries
Certificates of Authenticity
"Signed by the Artist"
Bartering and Leasing Art
Bartering
Leasing
Starting One's Own Gallery
Art Partnerships
Selling to Corporations
Finding Corporate Buyers
Making Contact
Developing Relationships with Art Dealers
Finding Representation
Art Consultants
Art Galleries
Is the Artist's Age an Issue?
Coming to Terms
Foundry Fees and Commissions
To Consign or Sell?
Artist-Dealer Disputes
Spreading Oneself Too Thin
Severing the Artist-Dealer Relationship
Galleries Change Artists
Art World Relationships
The Collector-Dealer Relationship
The Artist-Gallery Relationship
Art Gallery Etiquette
Bad Debts and Other Recoveries
A Web Site
The Business of Marketing Art Online
Getting People to Your Site
Tracking the Number of Browsers
Linking to an Online Mall
Some General Rules of the Internet
Online Sales
Artists' Blogs
Where Sales May Be Most Plentiful
When Does Investing in One's Career Become a Ripoff?
Business Managers
Artists' Representatives
Publicists
Artists' Career Advisors
Paying to Play the Art Game
Selling Art through Mailing Lists
The Value of Prizes and Awards
Publishing One's Own Catalogue
Entry Fees for Juried Shows
Are You Deluding Yourself?
Artists and the Law
Copyright
Copyright and the Internet
Does "Appropriation Art" Transform Copyrighted Material?
Making a Copyright Search
Trademark Protection for Artists
Copyrighted and Trademarked Subjects in Artists' Work
Artists' Moral Rights
Waiving One's Rights
Confusion Over the Term "Site-Specific"
The Right to Privacy
Sidewalk Art
Art that Looks like Other Art
Artists Lose Lawsuits
Valuing an Artist's Estate
From School to the Working World
Apprenticing and Internships
The Skills that Artists Look for in Assistants
Artists' Assistants and the IRS
Finding a Job as an Art Teacher
Art Schools and Controversial Art
Weighing the Pros and Cons of Teaching
Making Peace with the Academic Life
Artist-in-Residence Programs
Museum Artist-in-Residence Programs
The Materials that Artists Use
Safe Art Practices in the Studio
Substitute Ingredients in Artists' Paints
A Primer on Paint Labels
Artists Making Their Own Paints
Owning a Printing Press
Art Materials Information on the Line
Trying Out Newer, Less Expensive Materials
The Changing Relationship of Sculptors and Foundries
Selecting a Print Studio or Foundry
Print Studios
Foundries
Getting Ready to Handle the Pressures
Post-Exhibition Blues
Changing One's Style
Changing One's Media
Handling Criticism
Rejection Letters
Handling Art World Publicity
Love and Marriage
The Benefits and Pitfalls of Censorship and Controversy
Out of the Spotlight
Thomas Hart Benton Has a Message for Artists
Contests and Commissions
Commissions for Percent-for-Art Projects
The Commissioning Process
General Services Administration
State and Municipal Agencies
Thin Skins and Strong Stomachs
The Efforts to Contain Public Art Controversy
Private Public Art Commissions
Damage and Neglect of Public Art
Who Decides Artistic Merit?
Jurying Art-Descending from the Ideal
When Jurors May Not Seem Fair
Jurors with Clear Biases
The Search for Grants and Gifts
Applying for Loans
Applying for Emergency Assistance
Artists' Foundations
Applying for Grants and Fellowships
Fiscal Management
So Who Will Provide the Funding?
Foundations
Corporations
Corporate Foundations
Government
Local Arts Agencies
State Arts Agencies
Regional Arts Agencies
National Endowment for the Arts
Individuals
Miscellaneous Funders
Asking for Money
The Proposal Package
Reporting Requirements for Grant Recipients
Keeping Perspective
About the Author
Index