Making It Click

Name: Making It Click
Price: 5.7 USD
Availability: InStock
ISBN: 9781581156553

ISBN-10: 1581156553

ISBN-13: 9781581156553

Edition: 3rd 2009

Authors: Edward R. Lilley

List price: $27.50

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Description:

The Business of Studio Photographyis packed with proven strategies for starting a new studio or improving an existing oneand now this classic book has been thoroughly updated and revised for the new digital-imaging era. Expert advice on every aspect of running a studio is featured: location, financing, equipment, digital shooting, proofing, and ordering; marketing, Web advertising, public relations and self-promotion; pricing, negotiating with labs, selling to the wedding, portrait, school, commercial, and art photography markets; digital imaging, business plans, and more. Equipment checklists and sample business forms, plus full resource lists for websites, magazines, and books are…

Book details

List price: $27.50
Edition: 3rd
Copyright year: 2009
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 1/6/2009
Binding: Paperback
Pages: 400
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.254
Language: English

Edward R. Lilley has run a successful photography studio for more than 30 years. The former president of the New England chapter of the Professional Photographers of America, and a founder of Professional Photographers of Cape Cod, he lives in Harwich Port, Massachusetts.



Preface


Introduction



Digital Photography: What You Need to Know and What You Need To Own



Getting Ready



Who, What, When, Where, Why, and How Much?



The Marketplace



The Studio



Marketing and Selling



Weddings



High School Seniors and School Photography



Portrait Photography



Planning



Finishing and Framing



Paperwork



Sources of Information


Index