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Designing Magazines Inside Periodical Design, Redesign, and Branding

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ISBN-10: 1581154992

ISBN-13: 9781581154993

Edition: 2007

Authors: Jandos Rothstein

List price: $35.00
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How does a designer create graphic solutions to the behind-the-scenes editorial challenges at a magazine?Designing Magazinesis the complete guide to understanding the inner workings of magazines and their day-to-day management--and a great guide to using that knowledge to create visually stunning, editorially effective magazines, in both new designs and rebranding. Thirty-five experienced editors, designers, and consultants, all at the top of their fields, present their insights on the goals and process of magazine design. Chapters focus on problems faced by designers, ethical considerations, the future of the field, and many more relevant but rarely discussed issues. A look at magazines…    
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Book details

List price: $35.00
Copyright year: 2007
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 11/13/2007
Binding: Paperback
Pages: 208
Size: 9.25" wide x 10.00" long x 0.75" tall
Weight: 0.946
Language: English

Jandos Rothstein is an assistant professor of graphic design at George Mason University, where he also serves as coordinator of the design program. In addition to teaching, he takes it to the street (or at least a qualified subscriber list) every month as design director of Governing Magazine, a publication about trends in local and state government. Rothstein has written broadly on design, illustration and art direction. Articles for Print Magazine include a piece on graphic designers with top-secret security clearances and a profile of book artist Audrey Niffenegger. He's written on illustration at small partisan magazines and the design of credit cards for Voice: The AIGA Journal of…    

Introduction: Magazines and Redesigns
Redesign, Anyone?
Designing Small Magazines of Ideas
Imitation, Inc
Restructuring and Updating
Outside Magazine
Change Is Hard: Interview with Julie Ann Miller, Editor, and Eric R. Roell, Design/Production Director, of Science News
Print Magazine
Out of Academia: An Interview with Moises Naim, and Editor of Foreign Policy
Lost Equity
The Soft Side of the Redesign Process
Clients and Cultures: An Interview with Mario Garcia, Principal of Garcia Media Inc
Can a Redesign Improve the Design Staff?
Conversation: Speak's Editor and Art Director Discuss the Magazine
In-House Designs
Inside Magazine
Governing Magazine
Edward Leida
Rich Niche?
Redesigning Your Magazine In-House? A Few Reasons to Think Twice
Brand versus Greatness
Esquire Magazine in the Sixties: An Interview with George Lois
Spy Magazine: An Interview with Kurt Andersen, Cofounder of Spy Magazine
Wired Magazine in the Nineties: An Interview with John Plunkett
After the Launch
Home Erotic
Left Wanting
In Defense of Shoppers
Bored at 40,000 Feet
Structure and Subject
Swinging on a Shoestring
A Brief Introduction to the Use of Grids in Magazine Design
The ABCs of ASFs
Cover Up
Is the Editorial Format Obsolete?
Beyond Zines
Are Magazines More Interactive than the Web?
Reaching the Modern Reader
Art and Design Won't Save Publishing