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| Acknowledgments | |
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| Introduction | |
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| The Basics | |
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| Understanding Licensing | |
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| Industry Overview: Understanding Licensing-the Key to Being a Professional Photographer | |
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| How to Price Professional Photography | |
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| How to Write a License | |
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| Selling Your Pricing Structure | |
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| Copyright-Protecting Your Assets | |
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| Understanding Copyright | |
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| Registering Your Work | |
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| Metadata Basics | |
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| Using Metadata is Key to Photographic Professionalism | |
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| Enforcing Copyright: Dissecting the Infringement Case | |
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| Smoking Guns-How to Handle Clients Who Exceed Prior Licenses | |
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| Frequently Asked Questions | |
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| Assignment Photography | |
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| The Assignment Photographer | |
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| Interviews with Assignment Photographers | |
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| Making Strides with Your Fine Art Career | |
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| Moving into Motion | |
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| Book Publishing | |
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| Stock Photography | |
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| A Brief Explanation of the Business of Stock Photography | |
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| Stock Licensing Models | |
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| Editorial + Commercial Stock: Worlds Apart | |
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| Stock Contracts: Look Before Your Leap | |
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| Going Portal: Clearing Defining Stock Photography Portals | |
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| Interviews with Stock Photographers | |
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| Paperwork | |
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| Why These Forms are Critical to Your Business | |
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| Sample Forms-Estimate, Confirmation, Change Order, Delivery Memo, Invoice, Indemnification | |
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| Terms and Conditions for Your Business Paperwork | |
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| Smooth Sailing: Avoiding Business Conflicts | |
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| Releases | |
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| Why You Need Releases | |
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| What's In a Release? | |
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| Property Releases | |
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| Special Considerations for the 21st Century | |
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| Trademarks | |
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| Ideas for Getting Signatures | |
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| Frequently Asked Questions About Releases | |
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| Sample Releases | |
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| Professional Services | |
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| Your Professional Team: Attorney, Accountant, Estate Planner and Insurance Agent | |
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| Preserving Your Visual Legacy: Estate Planning for Photographers | |
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| ASMP Prosurance | |
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| Is Your Assistant an Independent Contractor or an Employee? | |
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| Guidelines for Assistants | |
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| Digital Business Essentials | |
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| Digital Asset Management | |
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| Universal Photographic Digital Imaging Guidelines | |
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| Digital Technicians | |
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| Critical Skills | |
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| Marketing | |
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| 7 Steps to an Effective (and Doable) Marketing Plan | |
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| Web Sites | |
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| Web Site Success Case Study | |
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| Web Site Usability Considerations | |
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| Art Directors Voice Their Do's and Don'ts | |
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| Reps and Marketing Assistants and Consultants, Oh My! | |
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| Reinventing Yourself | |
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| Negotiating | |
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| Negotiating Principles | |
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| Negotiating the Assignment Deal | |
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| Negotiating Quick Tips and Telephone Cheat Sheet | |
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| Customer Service | |
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| Turning Projects into Relationships: Give Them an Experience | |
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| Working with Clients | |
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| Managing Change | |
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| Value Your Work: An Educated Photographer Is Your Best Competition | |
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| The Sky is Falling, Grab Your Camera! | |
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| Glossary of Industry Terms | |
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| Resources | |
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| About the ASMP | |
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| Index | |