Elements of Internet Style The New Rules of Creating Valuable Content for Today's Readers
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Description: Learn the rules of today’s tech-driven publishing landscape!The Elements of Internet Styleis the first guide to embrace the new reality of creating content in the electronic age. It is packed with the tools to reach and engage today’s too-busy, too-skeptical, too-distractible readers. Read this book, and understand the trend toward greater and greater informality. Then discover the effects of this trend on punctuation and capitalization, new words, usage, the methods for making language decisions when there is no clear authority, as well as the mounting need for built-in accessibility, comprehension aids, and navigation tools in every written document and on every web page. Chapters cover new technologies, new audience expectations, formatting, readability, and flow, and much more.The Elements of Internet Styleis a must-have for everyone who cares about delivering information to readers online, in print, and everywhere else.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $24.95
Copyright year: 2007
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 12/26/2007
Size: 6.00" wide x 9.00" long x 0.50" tall
|Preface: What New Rules?|
|Excerpt from the Foreword to the First Edition|
|The New Publishing Landscape and Lexicon|
|Creating Valuable Content: The Internet Influence|
|Connecting with Tomorrow's Readers, Customers, and Colleagues|
|Understanding What Web 2.0 Means for Editors and Writers|
|Listening to People Talk: How Conversational Media Works|
|Shaping Information for Its Users: The Pursuit of Usefulness|
|Web Style: Writing, Organizing, Editing|
|The Rules Used to Matter What Now?|
|You've Got a Style of Your Own|
|New Usage: Adventuresome, Troublesome, or Tiresome?|
|Coda: The Future of the Book|
|Resources for Continuing Education|