Elements of Internet Style The New Rules of Creating Valuable Content for Today's Readers

Name: Elements of Internet Style The New Rules of Creating Valuable Content for Today's Readers
Price: 5.37 USD
Availability: InStock
ISBN: 9781581154924

ISBN-10: 1581154925

ISBN-13: 9781581154924

Edition: 2007

Authors: Editors of Eei Press

List price: $24.95

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Description:

Learn the rules of today’s tech-driven publishing landscape!The Elements of Internet Styleis the first guide to embrace the new reality of creating content in the electronic age. It is packed with the tools to reach and engage today’s too-busy, too-skeptical, too-distractible readers. Read this book, and understand the trend toward greater and greater informality. Then discover the effects of this trend on punctuation and capitalization, new words, usage, the methods for making language decisions when there is no clear authority, as well as the mounting need for built-in accessibility, comprehension aids, and navigation tools in every written document and on every web page. Chapters cover…

Book details

List price: $24.95
Copyright year: 2007
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 12/26/2007
Binding: Paperback
Pages: 160
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.660
Language: English



Preface: What New Rules?


Acknowledgments


Excerpt from the Foreword to the First Edition



The New Publishing Landscape and Lexicon



Creating Valuable Content: The Internet Influence



Connecting with Tomorrow's Readers, Customers, and Colleagues



Understanding What Web 2.0 Means for Editors and Writers



Listening to People Talk: How Conversational Media Works



Shaping Information for Its Users: The Pursuit of Usefulness



Web Style: Writing, Organizing, Editing



The Rules Used to Matter What Now?



You've Got a Style of Your Own



New Usage: Adventuresome, Troublesome, or Tiresome?



Coda: The Future of the Book



Resources for Continuing Education


Index