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Advertising Design and Typography

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ISBN-10: 1581154658

ISBN-13: 9781581154658

Edition: 2006

Authors: Alex W. White

List price: $50.00
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This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices…    
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Book details

List price: $50.00
Copyright year: 2006
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 11/1/2006
Binding: Hardcover
Pages: 224
Size: 8.75" wide x 11.25" long x 1.25" tall
Weight: 2.244
Language: English

Introduction : what is advertising design?
Strategy vs execution
The four levels of advertising
How to be seen in noisiness
Design : visual presentation
Design : unity and clarity
Design : words and pictures
Design : Print Design vs Billboards, TV, Web and interactive, and radio
Type knowledge
Display type
Text type