Advertising Design and Typography
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Description: This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director's checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the readers' mind to see more accurately and more critically--ultimately changing the way designers think and develop visual ideas.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $50.00
Copyright year: 2006
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 11/1/2006
Size: 8.75" wide x 11.25" long x 1.25" tall
|Introduction : what is advertising design?|
|Strategy vs execution|
|The four levels of advertising|
|How to be seen in noisiness|
|Design : visual presentation|
|Design : unity and clarity|
|Design : words and pictures|
|Design : Print Design vs Billboards, TV, Web and interactive, and radio|