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Graphic Design Business Book

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ISBN-10: 1581154305

ISBN-13: 9781581154306

Edition: 2005

Authors: Tad Crawford

List price: $24.95
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General small-business advice just doesn't work for a graphic design business. What graphic designers need is The Graphic Design Business Book, packed with directly relevant strategies for creating a business plan, managing a studio, presenting portfolios, marketing on the Web, keeping clients happy, and more, including sample contract forms and listings of professional organizations--all contributed by experts in their fields. Every graphic designer needs a copy of The Graphic Design Business Book.
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Book details

List price: $24.95
Copyright year: 2005
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 11/1/2005
Binding: Paperback
Pages: 240
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 0.748
Language: English

TadCrawfordnbsp; grew up in the artists' colony of Woodstock, New York. He is the author of many nonfiction books andhis writing has appeared in venues such asnbsp; Art in America , the Caf� Irreal , Confrontation , Communication Arts , FamilyCircle , Glamour , Guernica , the Nation , and Writer'sDigest . The founder and publisher ofAllworth Press, he lives in New York City.

Introduction
Building and Protecting Your Business
Your Business Plan
Location and Leases
The Going Concern
Managing Your Studio
Using Financial Reports
Insurance Protection
Advanced Insurance Issues
Marketing Your Graphic Design
Bringing in Clients
Portfolio Presentations
Marketing with Your Web Site
Writing Your Winning Proposal
Keeping Clients Happy (and Coming Back)
Proposals, Pricing, and Contracts
How to Determine Your Hourly Rate
Negotiating Contracts
Contract Forms
Getting Your Clients to Pay Up
Graphic Design and the Law
Copyright
Taxes
Invasion of Privacy and Releases
Beyond Privacy
Settling Disputes and Finding Attorneys
Appendices
The Code of Fair Practice for the Graphic Communications Industry
Organizations for Graphic Designers
Selected Bibliography
Index
About the Author