Graphic Design Business Book

Name: Graphic Design Business Book
Price: 3.18 USD
Availability: InStock
ISBN: 9781581154306

ISBN-10: 1581154305

ISBN-13: 9781581154306

Edition: 2005

Authors: Tad Crawford

List price: $24.95

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General small-business advice just doesn't work for a graphic design business. What graphic designers need is The Graphic Design Business Book, packed with directly relevant strategies for creating a business plan, managing a studio, presenting portfolios, marketing on the Web, keeping clients happy, and more, including sample contract forms and listings of professional organizations--all contributed by experts in their fields. Every graphic designer needs a copy of The Graphic Design Business Book.

Book details

List price: $24.95
Copyright year: 2005
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 11/1/2005
Binding: Paperback
Pages: 240
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 0.748
Language: English

TadCrawfordnbsp; grew up in the artists' colony of Woodstock, New York. He is the author of many nonfiction books andhis writing has appeared in venues such asnbsp; Art in America , the Cafï¿½ Irreal , Confrontation , Communication Arts , FamilyCircle , Glamour , Guernica , the Nation , and Writer'sDigest . The founder and publisher ofAllworth Press, he lives in New York City.



Introduction



Building and Protecting Your Business



Your Business Plan



Location and Leases



The Going Concern



Managing Your Studio




Using Financial Reports



Insurance Protection




Advanced Insurance Issues




Marketing Your Graphic Design



Bringing in Clients




Portfolio Presentations




Marketing with Your Web Site




Writing Your Winning Proposal




Keeping Clients Happy (and Coming Back)




Proposals, Pricing, and Contracts



How to Determine Your Hourly Rate




Negotiating Contracts




Contract Forms



Getting Your Clients to Pay Up




Graphic Design and the Law



Copyright




Taxes



Invasion of Privacy and Releases



Beyond Privacy



Settling Disputes and Finding Attorneys


Appendices



The Code of Fair Practice for the Graphic Communications Industry



Organizations for Graphic Designers


Selected Bibliography


Index


About the Author