Photojournalist's Guide to Making Money

Name: Photojournalist's Guide to Making Money
Price: 5.18 USD
Availability: InStock
ISBN: 9781581150766

ISBN-10: 1581150768

ISBN-13: 9781581150766

Edition: 2000

Authors: Michael Sedge

List price: $14.95

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This guide to making money as a photojournalist details 500 manoeuvres for promoting your photographs. There is advice on areas such as how to establish a business, implement research tactics, network with photo buyers, and pitch to producers.

Book details

List price: $14.95
Copyright year: 2000
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 11/1/2000
Binding: Paperback
Pages: 256
Size: 6.00" wide x 9.25" long x 0.75" tall
Weight: 0.946
Language: English



Dedication


Foreword




It's More Than Photography


Business: Seventy Percent of Success



The Business Image


More Business Stuff


Banking


Taxes


Legal Considerations for Photographers


Exploring the Waters


Publishing Is Marketing



Marketing Basics


The Psychology of Marketing


Where Are the Opportunities?



Customer Needs


Identify a Need


What You Have to Offer


The Advertising Department


Be a Network Nut


The Client Profile


The Phone Call


Advice from a Photo Editor



Product Strategy


The Market Environment


Expanding Your Services


Your Products


Your Photojournalism Career


Stories Through Images


Photo-op of the Century



Packaging and Distribution


The Big Image


Offering a Complete Package


Courier Delivery



Customer Service/Satisfaction


Accepting All Jobs


Ask for More


Gifts and Goodies



Your Marketing Plan


Keep it Simple


5x5 Matrix Marketing Plan


Magazines, Specialization, and Advertising Clients



Selling Your Expertise


What Benefit Do You Offer?


What's in a Name?


Creating Your Kit


Print Media


Where Does It Go from Here?


Print Media


18 Ways to Promote You and Your Business



Business Expansion


Teaching Profits


Expanding Your Niche


Stock Agency Partnerships



Maximizing the Internet


Your Web Site


Piggyback Marketing


Using a Signature


Seeking Employment on the Net


Internet Radio/TV Promotion--For a Fee


Writer Turned Photographer Turned Web Marketer


Every Picture Sells a Story



Make the World Your Marketplace


10 Reasons to Go Global


Images That Travel Well


Finding Global Markets


Increasing Stock and Free Travel



Odds 'n' Ends


Spoofs


Answering Machine Marketing


Tips from a Pro


Comments and Tips


More Free Tips


Client Night


Collecting What's Due


Corporate Cooperation


Don't Overlook the Obvious


A Final Word ... on Ethics



Resources for the Photojournalist


Internet References to Associations and Organizations


Miscellaneous Net References


Books and Publications


About the Author


Contributing Photojournalists


Index