Looking Closer Classic Writings on Graphic Design

Name: Looking Closer Classic Writings on Graphic Design
Price: 2.82 USD
Availability: InStock
ISBN: 9781581150223

ISBN-10: 1581150229

ISBN-13: 9781581150223

Edition: 3rd 1999

Authors: Michael Bierut, Jessica Helfand, Steven Heller, Rick Poynor, William Drenttel

List price: $32.50

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Description:

This volume traces the continuum of critical thought from graphic design'sarliest beginnings as a viable art and craft to the 1980s. The essays revivedeas of form and content as well as arguments over manner and style.

Book details

List price: $32.50
Edition: 3rd
Copyright year: 1999
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 8/1/1999
Binding: Paperback
Pages: 304
Size: 7.00" wide x 10.00" long x 0.50" tall
Weight: 1.100
Language: English

No Bio

Jessica Helfand is partner in Jessica Helfand/William Drenttel, a design consultancy. She has been collecting wheels for several years.

Steven Heller is senior Art Director for the New York Times & author of over seventy books on art, culture, & design. He lives in New York City.

Rick Poynor is founding editor of Eye, & writes frequently on design. He is the author of seven previous books, including Design Without Boundaries (1998). He lives in London.



Foreword


Acknowledgments


Introduction


The Ideal Book



Destruction of Syntax - Imagination without Strings - Words-in-Freedom



Program of the First Working Group of Constructivists



New Kind of Printing Calls for New Design



With Twenty-Five Soldiers of Lead I Have Conquered the World



The New Typography



Topography of Typography



Typophoto



Our Book



What is New Typography?



I Am Type



Printing of Today



The Philosophy of Modernism in Typography



Outline of the Art of Advertising Manifesto



New Life in Print



What Pleases the Modern Man



What Makes a Magazine "Modern"?



The Crystal Goblet or Printing Should be Invisible



Towards a Universal Type



Advertising Art in the United States



Visual Expression



Harsh Words



A Technique for Dealing with Artists



Art in Industry



Integration, the New Discipline in Design



Function in Modern Design



What is a Designer?



The Designer and the Client



Tradition: Cliche, Prison or Basis of Growth?



Type is to Read



What is New in American Typography?



The New Typography's Expanding Future



Visual Environment of Advertising



The Typography of Order



Advertisement: AD Vivum or AD Hominem?



Concrete Poetry



Sometimes I Play Things I Never Heard Myself



First Things First



The Responsibilities of the Design Profession



Education for Visual Design



Visual/Verbal Rhetoric



Decline of the Visual



Typography is a Grid



Trademark Design



Here are Some Things We Must do



Visual Pop



Posters: Advertisement, Art, Political Artifact, Commodity



How can One Make Swiss Typography?



Some Aspects of Design from the Perspective of a Woman Designer



Good Design is Good Business



Edugraphology - The Myths of Design and the Design of Myths



This Typeface is Changing your Life



Lay In - Lay Out



The Age of Plunder



Call for Criticism



About the Editors


Index