Streetwise Low-Cost Web Site Promotion

Name: Streetwise Low-Cost Web Site Promotion
Price: 5.58 USD
Availability: InStock
ISBN: 9781580625012

ISBN-10: 1580625010

ISBN-13: 9781580625012

Edition: 2002

Authors: Barry Feig

List price: $19.95

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This guide shows how to develop an online marketing plan that will get a Website the visibility it needs without breaking the marketing budget.

Book details

List price: $19.95
Copyright year: 2002
Publisher: Adams Media Corporation
Publication date: 6/1/2002
Binding: Paperback
Pages: 384
Size: 8.00" wide x 9.50" long x 1.00" tall
Weight: 1.540
Language: English

Preface	p. xv
Building Your Grand Site
Creating Internet Traffic	p. 3
Ten Steps and Tools for a No-Nonsense, Take-No-Prisoners Promotion Plan	p. 13
Foundations for Winning Web Site Promotion	p. 25
How to Position Your Site to Attract Traffic	p. 35
Site Specifics	p. 45
How to Write for Your Web Site	p. 55
Research and Tactics
Market Research and Your Target Market	p. 71
Easy-to-Carry-Out Tests	p. 81
Creating a Dynamite Promotional Message	p. 91
More About Working with E-mail	p. 101
Announcing Your Site and Working the Newsgroups	p. 113
Building Relationships with the Media	p. 129
Bringing in Mind-Boggling Traffic
Getting Visitors to Your Site	p. 145
E-Mail Lists and Other Promotional Tools	p. 157
More Fun Things to Do	p. 163
Networking with Other Sites to Help You Grow	p. 171
Cross-Promotions	p. 183
Search Engine Frenzy
Search Engine Secrets	p. 199
Insider Secrets About Search Engines	p. 208
Interactive Strategies Adding Value to Your Site	p. 225
Tools You Can Use Right Now
Create a Portal to the World and More Strategies for Building Community	p. 239
Follow the Lead of the Seedier Side of the Net and Even More Strategies	p. 247
Business-to-Business Sites	p. 257
Here's How to Get Your B2B Site Up and Running	p. 265
Advertising That Costs Money	p. 273
Effective Banner Tactics	p. 285
Learning About Ad Formats	p. 291
Measuring Success	p. 299
Keeping Track
Important Statistics About the Web in General	p. 313
Question-and-Answer Time	p. 329
Glossary	p. 345
Index	p. 357
Table of Contents provided by Syndetics. All Rights Reserved.