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| Preface | |
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| Acknowledgments | |
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| Satellite Business Today | |
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| Satellites Business--What Exactly Is It and What Is Its Future? | |
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| Satellite Business Boundaries | |
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| Satellite Business Today | |
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| Satellite Business Trends | |
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| References | |
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| Satellite Business Experience and Lessons | |
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| Industry Evolution | |
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| DTU Television Systems | |
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| Mobile Satellite Services | |
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| Digital Radio | |
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| Internet Via Satellites or Broadband | |
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| Lessons Learned | |
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| If You Are in a Consumer Business, Start with the Consumer | |
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| Reduce the Lead Times As Much As Possible or Your Business Plan Will Become Somebody Else's | |
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| Unless You Have Positive Confirmation of the Business Potential over the Satellites' Lifetime, Avoid Making Nonfungible Satellites | |
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| A System Capable of Growing in a Modular Fashion in the Space Segment Has Greater Ability for Midcourse Corrections | |
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| Underserved Market Segments Are Often Also Financially Untenable | |
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| A Successful Business Model in One Part of the World Can Fail Elsewhere | |
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| System Dynamics of a Two-Way System Is Quite Different from That of a One-Way System | |
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| In Good Times and Bad Times, Boring Is Often Good | |
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| References | |
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| Integrated Business Strategy Process | |
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| Integrated Business Strategy Process | |
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| Business Strategy Development | |
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| Mission | |
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| Environment Analysis | |
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| External Environment Factors | |
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| Internal Environment Factors | |
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| Strategic Choices and Risk Analysis | |
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| Risk Factors in Satellite Systems | |
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| Narrowing Down the Strategic Choices | |
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| Selected Business Strategy | |
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| Case Studies | |
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| Rene Anselmo's Gamble | |
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| Iridium System | |
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| References | |
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| Business Plans | |
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| Purpose and Objectives of a Business Plan | |
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| Business Plan as Part of IBSP | |
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| Business Plan Contents | |
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| Executive Summary | |
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| Vision | |
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| Mission | |
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| Environment Analysis | |
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| General Business Environment | |
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| Market Share and Competition | |
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| Regulatory Factors and Approvals | |
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| Intellectual Property | |
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| Business Strategy | |
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| System Infrastructure | |
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| Products and Services | |
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| Operation | |
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| Company Management and Advisors | |
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| Risks | |
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| Financials | |
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| Summary | |
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| Reference | |
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| System Planning | |
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| What Is System Planning? | |
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| System Architecture Selection and Development | |
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| System Architecture Examples | |
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| System Design and Optimization | |
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| Industrial Technology Assessment | |
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| Market Demand Compatibility | |
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| Compliance with Regulatory Requirements | |
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| Compliance with Financial Criteria | |
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| Engineering Interface Requirements | |
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| Other System-Planning Activities | |
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| Case Histories | |
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| Architecture Trade Methodology | |
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| The Intelsat VII Program | |
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| References | |
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| Engineering the System | |
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| Specification Creep | |
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| Measures of Success for the Engineering Phase | |
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| Consumer Costs | |
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| Schedule Compliance | |
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| System Flexibility and Fungibility | |
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| Consistency with Investment Levels in Business Plan | |
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| Types of Satellite-Based Infrastructures | |
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| Telecommunication Systems | |
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| Broadcast Systems | |
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| Broadband Systems | |
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| Mobile Systems | |
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| Major Engineering Elements | |
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| Consumer Equipment Development Program | |
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| Consumer Equipment Subsystems | |
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| Key Challenges for Consumer Equipment | |
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| Space Segment Development Program | |
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| System Planning Inputs | |
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| Genetic Spacecraft Architectures | |
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| Payload | |
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| Bus (or Platform) | |
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| Spacecraft Procurement Process | |
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| Oversight of Spacecraft Development Program | |
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| Launch Services | |
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| Earth Stations | |
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| Telecom Networks | |
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| Connectivity Satellites | |
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| Program Distribution Systems | |
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| Direct Broadcast Systems | |
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| Broadband Systems | |
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| Mobile Networks | |
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| Development and Procurement Issues | |
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| References | |
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| System Operations | |
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| Infrastructure Responsibilities | |
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| SCN | |
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| Earth Stations | |
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| Terrestrial Repeater Networks | |
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| Content Facilities | |
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| Direct Television Broadcast | |
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| Direct Radio Broadcast | |
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| Broadband Services | |
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| Business Operations | |
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| Billing and Subscription Management | |
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| Customer Service | |
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| QoS and IBSP Feedback | |
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| Summary | |
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| References | |
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| Managing for Success | |
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| Visionaries, Leaders, and Managers | |
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| Leadership and Management | |
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| Good Managers Walk on Water | |
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| Network of Relationships | |
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| Tools for Success | |
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| Active Interactions and Not Walls | |
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| Progress and Performance Evaluation | |
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| Integrated Cost/Schedule Monitoring Systems | |
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| Managing Virtual Organizations | |
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| And Finally, How Do We Measure Success? | |
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| References | |
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| Digital Radio Systems Case Studies | |
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| Introduction to Digital Radio Systems | |
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| Spectrum | |
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| Compression Technologies | |
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| Europe (Eureka 147) | |
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| WorldSpace | |
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| System Architecture | |
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| Achievements and Challenges | |
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| U.S. Digital Radio Systems | |
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| System Architectures for Sirius and XM Radio Systems | |
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| Sirius and XM Space Segments | |
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| Spacecraft Payloads | |
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| SDARS Receivers | |
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| Achievements and Challenges | |
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| MB Sat System | |
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| Europe Hybrid System | |
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| Nonsatellite Alternatives | |
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| Inband over Channel (IBOC) or HD Radio | |
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| Digital Radio Mondiale | |
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| Summary | |
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| References | |
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| Future Evolution | |
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| Intrinsic Strengths and Adaptability to Change | |
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| Intrinsic Strengths of Satellite Systems | |
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| Adaptability to Change in the First 50 Years | |
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| Evolution in the Coming Decades | |
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| Technology | |
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| Services | |
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| Summary of Services and Technologies | |
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| Business Strategies into the Future | |
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| Summary | |
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| References | |
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| About the Author | |
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| Index | |