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Advertising Age Encyclopedia of Advertising

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ISBN-10: 1579581722

ISBN-13: 9781579581725

Edition: 2003

Authors: John McDonough, Karen Egolf

List price: $760.00
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Description:

This encyclopedia includes some 600 illustrated entries on leading agencies worldwide, past and present and biographies of the most influential men and women in the field, and much more.
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Book details

List price: $760.00
Copyright year: 2003
Publisher: Routledge
Publication date: 11/22/2002
Binding: Hardcover
Pages: 2000
Size: 8.78" wide x 11.26" long x 1.34" tall
Weight: 16.566
Language: English

Selected Entries Include
Absolut Vodka
British Airways
Censorship by Advertisers
Children: Targets of Advertising
Demographics
Eastman Kodak Company
Feminism, Impact of
Fuller & Smith & Ross, Inc.
Government Regulation
History: Pre-19th Century
Infomercial
Japan
Kraft Foods, Inc.
Logo
Music and Jingles
Negative Advertising
Outdoor Advertising
Package Design
Radio
Sex in Advertising
Typography
Volkswagen
Xerox Corporation
Yahoo!
And many more