Why School Communication Matters Strategies from PR Professionals

Name: Why School Communication Matters Strategies from PR Professionals
Price: 12.42 USD
Availability: InStock
ISBN: 9781578868339

ISBN-10: 1578868335

ISBN-13: 9781578868339

Edition: 2008

Authors: Kitty Porterfield, Meg Carnes

List price: $52.00

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Description:

Need to re-energize your faculty? Looking at announcing poor test scores to the community? Facing an angry parent contingent? Why School Communication Matters offers tips and strategies for handling these and other difficult situations. This book is an easy-to-use reference for the communication dilemmas that today's superintendents and principals face by looking at real-life challenges and reframing issues in ways that suggest new and effective solutions.

Book details

List price: $52.00
Copyright year: 2008
Publisher: Rowman & Littlefield Education
Publication date: 5/29/2008
Binding: Paperback
Pages: 264
Size: 6.12" wide x 9.10" long x 0.78" tall
Weight: 0.836
Language: English



Acknowledgments


Foreword


Introduction: A Matter of Urgency



The Relationships



Start with a Win: Staying Ahead in a Changing World



Build Trust: Demonstrating Respect, Competence, and Integrity



Win by Persuasion: Using Communication to Gain Friends and Influence People



Listen to the New Generations: Reaching Out to Those Who Expect to Connect



Engage the Community: Breaking Gridlock



The Framework



Design Your Offense: Engaging Stakeholders to Drive Achievement



Harness Your Secret Weapon: Communicating Effectively with Colleagues and Employees



Nail Your Successes: Being Accountable in a Data-Driven World



Get in the Ring: Claiming Our Political Heritage



Mind Your Reputation: Marketing Your School's (or District's) Greatness



The Special Interests



Invest in the Media: Protecting Your Assets



Lead the Change: Modeling a Compelling Message on Diversity



Face Those Angry Parents: Turning a Complaint into a Gift



Dazzle the 80 Percent: Reaching Out to the Larger Community



The Crisis



Think Smart under Fire: Mastering Basic Crisis Communications



A Case Study in Crisis Communications: Revisiting Our Assumptions



The Toolbox



Overhaul Daily Communication: Creating a Collaborative Culture



Read Your School (or District) Newsletter: Understanding Why Parents Don't



Manage Your School (or District) Website: Ensuring This Powerful Tool Works for You



Get a Grip on Social Media: Playing a Role in Web Conversation



Write with Purpose: Harnessing the Punch of the Written Word



Upgrade Back-to-School Night: Curing What Ails This Annual Event


Conclusion: Sustainability: The Challenge of the Long-Distance Runner


References


Index


About the Authors