Skip to content

Harvard Business Review on Marketing

Spend $50 to get a free DVD!

ISBN-10: 1578518040

ISBN-13: 9781578518043

Edition: 2002

Authors: Harvard Business Review Staff

List price: $22.00
Blue ribbon 30 day, 100% satisfaction guarantee!
Out of stock
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!


Harvard Business Review on Marketing features a mix of classic articles and some of the best new thinking. It provides a diverse look at marketing, including global branding, one-to-one marketing and how to manage buzz.
Customers also bought

Book details

List price: $22.00
Copyright year: 2002
Publisher: Harvard Business Review Press
Publication date: 5/7/2002
Binding: Paperback
Pages: 182
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.550
Language: English

Brand Report Card
"Bringing a Dying Brand Back to Life"
"How to Fight a Price War"
"Contextual Marketing"
"The Lure of Global Branding"
"Are the Strategic Stars Aligned for Your Corporate Brand?"
"Torment Your Customers (They'll Love It)"
"Boost Your Marketing ROI with Experimental Design"