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Harvard Business Review on Marketing

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ISBN-10: 1578518040

ISBN-13: 9781578518043

Edition: 2002

Authors: Harvard Business Review Staff

List price: $22.00
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Description:

Harvard Business Review on Marketing features a mix of classic articles and some of the best new thinking. It provides a diverse look at marketing, including global branding, one-to-one marketing and how to manage buzz.
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Book details

List price: $22.00
Copyright year: 2002
Publisher: Harvard Business Review Press
Publication date: 5/7/2002
Binding: Paperback
Pages: 182
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.550
Language: English

Brand Report Card
"Bringing a Dying Brand Back to Life"
"How to Fight a Price War"
"Contextual Marketing"
"The Lure of Global Branding"
"Are the Strategic Stars Aligned for Your Corporate Brand?"
"Torment Your Customers (They'll Love It)"
"Boost Your Marketing ROI with Experimental Design"