Brand New How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell

Name: Brand New How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
Price: 3.87 USD
Availability: InStock
ISBN: 9781578512218

ISBN-10: 1578512212

ISBN-13: 9781578512218

Edition: 2001

Authors: Nancy F. Koehn

List price: $39.95

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Description:

Until Josiah Wedgwood, Britons ate from wood and pewter plates. Until Henry Heinz, women toiled over pickled foods. Until Michael Dell, few people owned a personal computer, let alone dreamed of buying one "built to order." According to business historian Nancy F. Koehn, these pathbreaking entrepreneurs shared a powerful gift: the ability to discern how economic and social change would affect consumer needs and wants.In Brand New, Koehn introduces us to six extraordinary leaders of brand creation who lived and worked during periods of widespread change: Josiah Wedgwood in the Industrial Revolution; Henry Heinz and Marshall Field in the Transportation and Communication Revolution; and Este…

Book details

List price: $39.95
Copyright year: 2001
Publisher: Harvard Business Review Press
Publication date: 3/1/2001
Binding: Hardcover
Pages: 469
Size: 6.25" wide x 9.25" long x 1.75" tall
Weight: 2.090
Language: English




Entrepreneurs and Consumers



The Past



Josiah Wedgwood, 1730-1795



H. J. Heinz, 1844-1919



Marshall Field, 1834-1906



The Present



Estee Lauder



Howard Schultz and Starbucks Coffee Company



Michael Dell



Historical Forces and Entrepreneurial Agency


Notes


Acknowledgments


Index


About the Author


Jacket Photo Credits