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Persuasion in the Media Age:

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ISBN-10: 157766826X

ISBN-13: 9781577668268

Edition: 2012

Authors: Timothy A. Borchers

List price: $59.95
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Description:

A contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioral theories are used liberally to complement the discussion.
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Book details

List price: $59.95
Copyright year: 2012
Publisher: Waveland Pr Inc
Binding: Paperback
Size: 6.75" wide x 8.75" long x 0.75" tall
Weight: 1.980
Language: English