On Deadline Managing Media Relations

ISBN-10: 157766440X

ISBN-13: 9781577664406

Edition: 4th 2006

Authors: Carole M. Howard, Wilma K. Mathews

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"Based on decades of real-world experience, the authors present straightforward, practical advice on all aspects of media relations, supplemented with ideas and ideals of other experts. They begin with the major trends in media relations. They then discuss the changing definition of news and how it gets to the pubic; goals and objectives and how to track them; crisis communication; ethics; and the counselor role of the media relations professional. The effects of changes in technology, including the Internet, and globalization are threaded throughout the text." "With a clear and fast-moving style, the fourth edition maintains its status as the foremost book on media relations in the corporate and nonprofit sectors. It is a must-read for prospective and current media relations professionals dedicated to maximizing their organization's results."--BOOK JACKET.
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Book details

List price: $30.95
Edition: 4th
Copyright year: 2006
Publisher: Waveland Press, Incorporated
Publication date: 2/1/2006
Binding: Paperback
Pages: 256
Size: 5.75" wide x 8.75" long x 0.50" tall
Weight: 0.836
Language: English

Technology, tabloids and trends : how the new media world is changing your job
Getting started : setting up your program
News : what it is and how it gets to the public
Tools of the trade : from ANRs to white papers
Reporters : helping them meet their objectives
Spokespersons : training and briefing them for their role
Ethics : what's happened to the golden rule?
Media events : how to make them work for you
Going global : how to manage international media relations
Crisis planning : how to anticipate and manage emergency situations
Measurement/evoluation : how to know if your program is working
The future : expanding your counselor role
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