| Foreword | |
| Introduction | |
| Preface | |
| About the Author | |
| The Evaluative Bias of Language: To Describe Is to Prescribe | p. 3 |
| The Reification Error: Comparing Apples and Existentialism | p. 7 |
| Multiple Levels of Description: The Simultaneity of Physical and Psychological Events | p. 13 |
| The Nominal Fallacy and Tautologous Reasoning: To Name Something Isn't to Explain It | p. 19 |
| Differentiating Dichotomous Variables and Continuous Variables: Black and White, or Shades of Grey? | p. 23 |
| Consider the Opposite: To Contrast Is to Define | p. 27 |
| The Similarity-Uniqueness Paradox: All Phenomena Are Both Similar and Different | p. 34 |
| The Naturalistic Fallacy: Blurring the Line between "Is" and "Should" | p. 45 |
| The Barnum Effect: "One-Size-Fits-All" Personality Interpretations | p. 50 |
| Correlation Does Not Prove Causation: Confusing "What" with "Why" | p. 59 |
| Bi-Directional Causation: Causal Loops, Healthy Spirals, and Vicious Cycles | p. 65 |
| Multiple Causation: Not "Either/Or," But "Both/And" | p. 69 |
| Degrees of Causation: Not All Causes Are Created Equal | p. 73 |
| Multiple Pathways of Causation: Different Causes, Same Effects | p. 76 |
| The Fundamental Attribution Error: Underestimating the Impact of External Influences | p. 83 |
| The Intervention-Causation Fallacy: The Cure Doesn't Prove the Cause | p. 90 |
| The Consequence-Intentionality Fallacy: The Effect Doesn't Prove the Intent | p. 94 |
| The "If I Feel It, It Must Be True" Fallacy: The Truth Hurts; But So Do Lies | p. 101 |
| The Spectacular Explanation Fallacy: Extraordinary Events Do Not Require Extraordinary Causes | p. 111 |
| Deductive and Inductive Reasoning: Two Methods of Inference | p. 119 |
| Reactivity: To Observe Is to Disturb | p. 126 |
| The Self-Fulfilling Prophecy: When Expectations Create Reality | p. 131 |
| The Assimilation Bias: Viewing the World through Schema-Colored Glasses | p. 136 |
| The Confirmation Bias: Ye Shall Find Only What Ye Shall Seek | p. 146 |
| The Belief Perseverance Effect: The Rat Is Always Right | p. 155 |
| The Hindsight Bias: Predicting a Winner after the Race Is Finished | p. 162 |
| The Representativeness Bias: Fits and Misfits of Categorization | p. 171 |
| The Availability Bias: The Persuasive Power of Vivid Events | p. 180 |
| The Insight Fallacy: To Understand Something Isn't Necessarily to Change It | p. 187 |
| Every Decision Is a Trade-Off: Take Stock of Pluses and Minuses | p. 197 |
| Epilogue: Concluding Meta-Metathoughts | p. 203 |
| Metathoughts Summary and Antidote Table | p. 210 |
| "Pervasive Labeling Disorder" | p. 224 |
| App. 2: Selected Answers to Chapter Exercises | p. 227 |
| Glossary | p. 232 |
| References | p. 250 |
| Name Index | p. 257 |
| Subject Index | p. 259 |
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