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Cracking the Code How to Win Hearts, Change Minds, and Restore America's Original Vision

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ISBN-10: 1576756270

ISBN-13: 9781576756270

Edition: 2008

Authors: Thom Hartmann, Jim Hightower

List price: $14.95
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Description:

Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code,…    
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Book details

List price: $14.95
Copyright year: 2008
Publisher: Berrett-Koehler Publishers, Incorporated
Publication date: 9/1/2008
Binding: Paperback
Pages: 240
Size: 5.51" wide x 8.15" long x 0.59" tall
Weight: 0.638
Language: English

Thom Hartmann is a progressive talk-show host whose radio and television shows are available in over a half-billion homes. He's a four-time Project Censored award winner and a New York Times bestselling author of twenty-four books, most recently, The Crash of 2016.

Foreword
Introduction: Talking the Talk
Telling Your Story
Cracking the Worldview Code
Cracking the Story Code
Feeling Comes First
Cracking the Sensory Code
The Body's Secret Language
How Feelings Are Anchored
The "Negative" Code
The Meaning of a Communication Is the Response You Get
The Code of the Core Story
Mastering the Learning Trance
Future Pacing
Framing
The Map Is Not the Territory
Learning the Legend
The Motivation Code
Chunking the Code
The Identity Code
Conclusion: Reclaiming the Liberal Story
Notes
Index
Acknowledgments
About the Author