Cracking the Code How to Win Hearts, Change Minds, and Restore America's Original Vision

Name: Cracking the Code How to Win Hearts, Change Minds, and Restore America's Original Vision
Price: 3.61 USD
Availability: InStock
ISBN: 9781576756270

ISBN-10: 1576756270

ISBN-13: 9781576756270

Edition: 2008

Authors: Thom Hartmann, Jim Hightower

List price: $14.95

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Description:

Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code,…

Book details

List price: $14.95
Copyright year: 2008
Publisher: Berrett-Koehler Publishers, Incorporated
Publication date: 9/1/2008
Binding: Paperback
Pages: 240
Size: 5.44" wide x 8.25" long x 0.59" tall
Weight: 0.616
Language: English

Thom Hartmann is a progressive talk-show host whose radio and television shows are available in over a half-billion homes. He's a four-time Project Censored award winner and a New York Times bestselling author of twenty-four books, most recently, The Crash of 2016.



Foreword



Introduction: Talking the Talk



Telling Your Story



Cracking the Worldview Code



Cracking the Story Code



Feeling Comes First



Cracking the Sensory Code



The Body's Secret Language



How Feelings Are Anchored



The "Negative" Code



The Meaning of a Communication Is the Response You Get



The Code of the Core Story



Mastering the Learning Trance



Future Pacing



Framing



The Map Is Not the Territory



Learning the Legend



The Motivation Code



Chunking the Code



The Identity Code


Conclusion: Reclaiming the Liberal Story


Notes


Index


Acknowledgments


About the Author