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| Preface | |
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| Acknowledgments | |
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| The Idea Revolution | |
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| What's in an Idea? | |
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| How Ideas Drive a Culture of High Performance | |
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| The Need for Managerial Humility | |
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| Why Organizations Never Run Out of Improvement Opportunities | |
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| Overview of the Book's Main Points | |
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| Conclusion | |
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| The Power of Small Ideas | |
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| Excellence Depends on Small Ideas | |
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| Small Ideas and Rapid Organizational Learning | |
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| Sustainable Competitive Advantage | |
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| How Small Ideas Lead to Big Ones | |
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| The True Currency of Managing Ideas | |
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| Key Points | |
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| The Pitfalls of Rewards | |
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| Some Inconvenient Evidence | |
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| Why Do People Step Forward with Ideas? | |
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| The Invisible Costs of Rewards | |
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| Reward Systems That Work | |
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| Key Points | |
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| Making Ideas Everyone's Job | |
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| "It's Not Your Job to Think" | |
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| Making Ideas Part of Employees' Work | |
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| Making Ideas Part of the Work of Supervisors | |
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| Making Ideas Part of the Work of Middle Managers | |
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| Making Ideas Part of the Work of Senior Leaders | |
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| Making Ideas Part of the Organization's Work | |
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| Key Points | |
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| Putting the Process in Place | |
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| Ideas Are Encouraged and Welcomed | |
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| Submitting Ideas Is Simple | |
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| Evaluation of Ideas Is Quick and Effective | |
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| Feedback Is Timely, Constructive, and Informative | |
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| Implementation Is Rapid and Smooth | |
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| Ideas Are Reviewed for Additional Potential | |
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| People Are Recognized, and Success Is Celebrated | |
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| Idea System Performance Is Measured, Reviewed, and Improved | |
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| Key Points | |
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| Focusing on What Matters Most | |
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| Choosing What to Focus On | |
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| Making Focus a Way of Life | |
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| Key Points | |
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| Getting More and Better Ideas | |
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| How People Come Up with Ideas | |
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| Idea Activators | |
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| How to Broaden Employees' Perspectives | |
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| Improving Alertness to Problems and Opportunities | |
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| Key Points | |
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| Liberation and Transformation | |
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| Ideas and Attitudes | |
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| Ideas and Respect, Trust, and Involvement | |
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| Ideas and Interpersonal Relations | |
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| How Ideas Counter Learned Helplessness | |
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| Ideas and a High-Performance Culture | |
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| Parting Thoughts | |
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| Key Points | |
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| Notes | |
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| Index | |
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| About the Authors | |