Be Your Own Brand A Breakthrough Formula for Standing Out from the Crowd

ISBN-10: 1576752720

ISBN-13: 9781576752722

Edition: 2003

List price: $19.95 Buy it from $6.85
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


'Be Your Own Brand' offers readers a compelling personal development tool to help them succeed by building and using unique branded relationships throughout their lives. The book uses the proven business axiom of brand equity as a basis to show the importance of relationships to drive personal success.
Used Starting from $6.85
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Customers also bought

Book details

List price: $19.95
Copyright year: 2003
Publisher: Berrett-Koehler Publishers, Incorporated
Publication date: 10/10/2003
Binding: Paperback
Pages: 148
Size: 5.50" wide x 8.50" long x 0.50" tall
Weight: 0.220
Language: English

David McNally has enjoyed an extensive international business career and is among an elite group of recipients-only 186-of the Council of Peers Award for Excellence (CPAE) Speaker Hall of Fame by the National Speakers Association (NSA). David is also a bestselling author and an award-winning film producer. He is the author of the bestselling "Even Eagles Need a Push: Learning to Soar in a Changing World" and "The Eagle's Secret: Success Strategies for Thriving at Work and in Life."   Karl D. Speak consults and speaks on brand management issues with companies and organizations globally. At the foundation of his experience and knowledge are his activities connected with Beyond Marketing Thought, the company he founded in 1984. Under Karl's direction, Beyond Marketing Thought, now rebranded as Brand Tool Box, has broadened its consulting practice to include a flourishing training business with a wide range of corporate clients, such as Honeywell, Target Corporation, American Airlines, Federal Express, ING, IBM, US Bank, Pillsbury Company, AT&T, Motorola, Skandia, The Scotts Company, The Wall Street Journal, 3M, and Sony. Karl holds a Masters Degree in Economics from the University of Minnesota.

Personal Branding: Becoming More of Who You Are
Personal Brand Characteristics: Distinctive, Relevant, and Consistent
Personal Brand Dimensions: Roles, Standards, and Style
Personal Brand Authenticity: Purpose, Vision, and Values
Personal Brand Framework: Defining Your Unique Brand
Personal Brand Promise: Making a Commitment to Your Brand
Personal Brand Strategies: Measuring and Strengthening Your Brand
Sign Up or Sign Out: Aligning with Your Employer's Brand
The Courage to Live Your Brand
Brand Values Profile
Personal Brand Manifestos
Reading List
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.