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Guide to Business Planning

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ISBN-10: 1576603288

ISBN-13: 9781576603284

Edition: 2nd 2009

Authors: Graham Friend, Stefan Zehle

List price: $29.95
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Book details

List price: $29.95
Edition: 2nd
Copyright year: 2009
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/1/2009
Binding: Hardcover
Pages: 282
Size: 8.00" wide x 10.25" long x 1.00" tall
Weight: 1.738
Language: English

Introduction
The business plan
The business planning process
Strategic planning
Analysing the environment
Analysing the firm
Industry and competitor analysis
Product and portfolio analysis
SWOT analysis
Generating strategic options
Market analysis and strategy
Market forecasting
The operational plan
Modelling the business
Accounting principles
Completing the financial statements
Reviewing the financial statements
Evaluating strategic options
Funding issues
Risk analysis
Presenting the business plan and obtaining approval
Implementing the business plan
Appendix
Index