Steal These Ideas! Marketing Secrets That Will Make You a Star
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Description: Working with and at leading companies including American Express, Espsilon, Apple, Fidelity, and Citigroup - with notable political and not-for-profit campaigns along the way - Steve Cone has the hard-earned and high-level experience that translates into valuable, tested insights on what really works in marketing. With the candor and freshness you'd expect from a close and (very) experienced friend, he delivers hundreds of insights in a quick, no-nonsense, and witty manner on all facets of marketing and advertising that will be of real value to businesses and organizations of all sizes and to anyone who has chosen marketing as a profession. A cover story on Cone in Ad Age's POINT magazine by Lawrence A. Armour called him "one of the acknowledged big guns in the mass-marketing business." And Faith Popcorn, bestselling author and Founder and CEO of Faith Popcorn's BrainReserve says, "With this book, Steve Cone provides a clear and no-nonsense guide for getting it done now."
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $18.95
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/1/2005
Size: 6.00" wide x 8.25" long x 0.50" tall
|Three Hidden Ingredients in Every Winning Marketing Campaign|
|In Simple Language: What Is a Brand? What Makes It Successful? How Do You Manage It?|
|How to Create a Unique Selling Proposition|
|Create, or Hire, or Beg, to Build a Memorable, Distinctive Personality for Your Business|
|You Have to Be Able to See It to Read It|
|Brochures Kill Trees: Make the Trees That Die for You Count|
|Everlasting Tag Lines|
|Think Globally, Act Locally . . . to a Point|
|Integration Wins Wars and the Mind of the Consumer|
|Location, Location, Location: Get the Most from Your Media Dollars|
|No One Ever Bought Anything from an English Professor|
|The Three Most Important Customer Lessons You Will Ever Learn|
|The Art of Building Effective Loyalty Programs|
|Surprise! We're All Getting Older|
|The Big Breakthrough Idea: Where Does It Come From?|
|The Web: Hype and Hope|
|The Power of Public Relations and Sponsorships|
|Politics and Promotion|
|In the Spotlight|
|Confucius and Stardom|
|How to Make the Most of Your Advertising Agency|
|The Ten Secrets You Really Need to Steal|
|Being All That We Can Be|