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Steal These Ideas! Marketing Secrets That Will Make You a Star

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ISBN-10: 1576601919

ISBN-13: 9781576601914

Edition: 2005

Authors: Steve Cone

List price: $18.95
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Description:

Working with and at leading companies including American Express, Espsilon, Apple, Fidelity, and Citigroup - with notable political and not-for-profit campaigns along the way - Steve Cone has the hard-earned and high-level experience that translates into valuable, tested insights on what really works in marketing. With the candor and freshness you'd expect from a close and (very) experienced friend, he delivers hundreds of insights in a quick, no-nonsense, and witty manner on all facets of marketing and advertising that will be of real value to businesses and organizations of all sizes and to anyone who has chosen marketing as a profession. A cover story on Cone in Ad Age's POINT magazine by Lawrence A. Armour called him "one of the acknowledged big guns in the mass-marketing business." And Faith Popcorn, bestselling author and Founder and CEO of Faith Popcorn's BrainReserve says, "With this book, Steve Cone provides a clear and no-nonsense guide for getting it done now."
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Book details

List price: $18.95
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/1/2005
Binding: Hardcover
Pages: 208
Size: 6.00" wide x 8.25" long x 0.50" tall
Weight: 0.946

Three Hidden Ingredients in Every Winning Marketing Campaign
In Simple Language: What Is a Brand? What Makes It Successful? How Do You Manage It?
How to Create a Unique Selling Proposition
Create, or Hire, or Beg, to Build a Memorable, Distinctive Personality for Your Business
You Have to Be Able to See It to Read It
Brochures Kill Trees: Make the Trees That Die for You Count
Everlasting Tag Lines
Think Globally, Act Locally . . . to a Point
Integration Wins Wars and the Mind of the Consumer
Location, Location, Location: Get the Most from Your Media Dollars
No One Ever Bought Anything from an English Professor
The Three Most Important Customer Lessons You Will Ever Learn
The Art of Building Effective Loyalty Programs
Surprise! We're All Getting Older
The Big Breakthrough Idea: Where Does It Come From?
The Web: Hype and Hope
The Power of Public Relations and Sponsorships
Politics and Promotion
In the Spotlight
Confucius and Stardom
How to Make the Most of Your Advertising Agency
The Ten Secrets You Really Need to Steal
Being All That We Can Be