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Full Frontal PR Building Buzz about Your Business, Your Product, or You

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ISBN-10: 1576601811

ISBN-13: 9781576601815

Edition: 2004

Authors: Richard Laermer

List price: $15.95
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Description:

On TLC's groundbreaking new series, Taking Care of Business, Richard Laermer shows small-business owners how to build buzz and get media coverage. Here he shares the secrets from his highly successful public relations firm on how to take care of business and grow the bottom line. In Full Frontal PR, readers learn how to hone their pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most important. cost-effective. For those looking to raise their profile and reach new customers, this acclaimed book will help any company or person break through the clutter and into the center of attention.
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Book details

List price: $15.95
Copyright year: 2004
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/1/2004
Binding: Paperback
Pages: 256
Size: 5.50" wide x 9.25" long x 0.75" tall
Weight: 0.704
Language: English

Richard Laermer is the nonstop author of six nonfiction guides to business, including the prophetic TrendSpotting and perennial and award-winning Full Frontal PR. He is the CEO of veteran trendspotting public relations firm, RLM PR; a renowned commentator, host of the nationally syndicated Unspun Radio and cohost of TLC's Taking Care of Business series. His Punk Marketing was one of the top-selling business books of 2007.

Introduction
The Dynamics of Exposure
Word of Mouth
The Press: Merchants of Exposure
The Nitty-Gritty
Power Tools for Building Buzz
Finding the Right News Hook
Winding Up for the Pitch
It's YOUR Interview!
Taking Media Exposure to the Next Level
Source Filing 101
Going National
That Internet Chapter
Afterword: Why PR Doesn't Happen Overnight
Appendix: The Cool Sources for a PR Wiz
Index