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Super Bowl of Advertising How the Commercials Won the Game

ISBN-10: 1576601315

ISBN-13: 9781576601310

Edition: 2003

Authors: Bernice Kanner, Phil Dusenberry, Ted Sann

List price: $29.95
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Description:

The Super Bowl is not just the crowning glory of football. It is the ultimate arena for advertising-- the most watched, most anticipated, most expensive, most influential venue for major-league television commercials. It is the place for advertisers to be seen and to showcase their best work to some 800 million viewers around the world and is of intense interest to advertising, marketing, and branding professionals. Many tune in just for the ads, which cost millions to produce and air. From the Bud Bowl and "Whassup?" to "Mean" Joe Greene and Michael Jordan, the commercials have tickled the nation's funny bone and tugged at its heartstrings. The commercial spectacle has grown in magnitude along with the same itself to become an integral part of the annual event. This book is a tour of that advertising evolution--nothing the triumphs and embarrassing flops, lassoing behind-the-scenes stories of ads that are significant--because they broke new ground, inaugurated a major campaign, defined a new movement, set a milestone, or reflected life t the time in a unique way. Illustrated throughout with color stills from the commercials, "The Super Bowl of Advertisingwill bring back memories and remind us of how, for many, the commercials are the best part of the game.
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Book details

List price: $29.95
Copyright year: 2003
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/1/2003
Binding: Hardcover
Pages: 240
Size: 7.50" wide x 9.50" long x 0.75" tall
Weight: 1.694
Language: English

Nathalie Sann is the author of three books and is a master artisan herself, specializing in embroidery and gold leaf. Her work has been featured in Marie Claire, Elle, House & Garden, House Beautiful, and Town & Country. Ted Sann created many award-winning campaigns during a thirty-year career at BBDO Advertising, where he was chief creative officer. 

Acknowledgments
Foreword
Introduction
The Big Picture
In the Beginning
1984: The Big Bang
The Eighties
The Nineties
The Arenas
This Bowl's for You
Roll 'Em
Sneaker Wars: Going Toe-to-Toe
End Runs
Food Fight
Money Plays
Some Surprising Plays
Monkey Business: Sex and Animals
Fast Forward
Tech Tsunami
The Dot-Com Bowl
The Calm...and Then the Storm
For Those Who Think Young
2003: Short of the Goalposts
Index