Media Equation How People Treat Computers, Television, and New Media Like Real People and Places

ISBN-10: 1575860538

ISBN-13: 9781575860534

Edition: 1998 (Reprint)

Authors: Byron Reeves, Clifford Nass

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Description:

In this work, Byron Reeves and Clifford Nass demonstrate that interactions with computers, television and new communication technologies are identical to real social relationships and to the navigation of real physical spaces.
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Book details

List price: $27.00
Copyright year: 1998
Publisher: C S L I Publications/Center for the Study of Language & Information
Publication date: 1/29/2003
Binding: Paperback
Pages: 305
Size: 6.00" wide x 9.25" long x 0.75" tall
Weight: 1.034
Language: English

Clifford Nass is Professor, Department of Communication, and Codirector, Kozmetsky Global Collaboratory, at Stanford University. He is the author of The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places.

Introduction
The media equation
Media and Manners
Politeness
Interpersonal distance
Flattery
Judging others and ourselves
Media and Personality
Personality of characters
Personality of interfaces
Imitating a personality
Media and emotion
Good versus bad
Negativity
Arousal
Media and Social Roles
Specialists
Teammates
Gender
Voices
Source orientation
Media and Form
Image size
Fidelity
Synchrony
Motion
Scene changes
Subliminal images
Final Words: 23
Conclusions about the media equation
References
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