General Aviation Marketing and Management

ISBN-10: 1575241927

ISBN-13: 9781575241920

Edition: 2nd 2002

Authors: Alexander T. Wells, Bruce D. Chadbourne

List price: $65.50
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Book details

List price: $65.50
Edition: 2nd
Copyright year: 2002
Publisher: Krieger Publishing Company
Binding: Hardcover
Pages: 371
Size: 9.00" wide x 11.50" long x 1.25" tall
Weight: 2.464
Language: English

General Aviation: A Historical Perspective
The Scope of General Aviation
FBO Management
The Fixed Base Operator: Backbone of General Aviation
Managing a Fixed Base Operation
Financial Planning and Control
The Marketing Process
The Role of Marketing
Marketing Research
Transportation Needs Assessment
Value Analysis: Costs versus Benefits
Methods of Acquiring a Business Aircraft
Promotion and Sales
Sales Management
Study Guide
Corporate Aircraft Sales Presentation
FBO Marketing and Management Cases
Three Week On-site Training Program for a New Aircraft Salesperson
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