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Market Planning Guide Creating a Plan to Successfully Market Your Business, Product, or Service

ISBN-10: 157410098X

ISBN-13: 9781574100983

Edition: 5th 1998

Authors: David H. Bangs

List price: $22.95
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Book details

List price: $22.95
Edition: 5th
Copyright year: 1998
Publisher: Kaplan Publishing
Binding: Hardcover
Pages: 224
Size: 8.75" wide x 11.25" long x 0.75" tall
Weight: 1.232
Language: English

Introduction
The Quick Strategic Marketing Planp. 1
Marketing Overviewp. 15
Products and Servicesp. 27
Customers and Prospectsp. 41
Competitive Analysisp. 55
Price, Place, and Sales Practicesp. 65
Strengths and Weaknessesp. 83
Advertising and Promotionp. 97
Strategic Marketingp. 119
The Marketing Planp. 131
The Sales Planp. 135
Summary of Questions and Marketing Plan Outlinep. 139
Marketing Plan for R.D. Montville and Associatep. 143
Marketing Plan for Delicious Delectablesp. 149
App. 4: Worksheetsp. 157
Resourcesp. 231
Glossaryp. 235
Indexp. 241
Table of Contents provided by Blackwell. All Rights Reserved.