Market Planning Guide Creating a Plan to Successfully Market Your Business, Product, or Service

Name: Market Planning Guide Creating a Plan to Successfully Market Your Business, Product, or Service
Price: 4.9 USD
Availability: InStock
ISBN: 9781574100983

ISBN-10: 157410098X

ISBN-13: 9781574100983

Edition: 5th 1998

Authors: David H. Bangs

List price: $22.95

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Book details

List price: $22.95
Edition: 5th
Copyright year: 1998
Publisher: Kaplan Publishing
Binding: Hardcover
Pages: 224
Size: 8.75" wide x 11.25" long x 0.75" tall
Weight: 1.232
Language: English

Introduction
The Quick Strategic Marketing Plan	p. 1
Marketing Overview	p. 15
Products and Services	p. 27
Customers and Prospects	p. 41
Competitive Analysis	p. 55
Price, Place, and Sales Practices	p. 65
Strengths and Weaknesses	p. 83
Advertising and Promotion	p. 97
Strategic Marketing	p. 119
The Marketing Plan	p. 131
The Sales Plan	p. 135
Summary of Questions and Marketing Plan Outline	p. 139
Marketing Plan for R.D. Montville and Associate	p. 143
Marketing Plan for Delicious Delectables	p. 149
App. 4: Worksheets	p. 157
Resources	p. 231
Glossary	p. 235
Index	p. 241
Table of Contents provided by Blackwell. All Rights Reserved.