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New Strategies for Educational Fund Raising

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ISBN-10: 1573565180

ISBN-13: 9781573565189

Edition: 2002

Authors: Michael J. Worth

List price: $89.00
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In this sequel to the highly respected and practical 1993 book on fund raising, Worth and his group of authoritative contributors cover areas that did not even exist in this field in 1993, including the concepts of "principal gifts" and "benchmarking." They adapt strategies from Worth's earlier book and introduce many new ones to meet current challenges and take advantage of new opportunities. Comprising 31 chapters divided into ten logical parts, the authors provide a complete picture of this field, which is so important to leaders in higher education. Beginning with a strong base of knowledge, the authors then discuss topics ranging from raising funds from individuals; creating the…    
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Book details

List price: $89.00
Copyright year: 2002
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 11/30/2002
Binding: Hardcover
Pages: 448
Size: 6.64" wide x 9.77" long x 1.13" tall
Weight: 0.880
Language: English

Michael J. Worth is Professor of Nonprofit Management in the School of Public Policy and Public Administration at The George Washington University in Washington, DC. He teaches related to the governance and management of nonprofit organizations, fund raising and philanthropy, and nonprofit enterprise. He served as Vice President for Development and Alumni Affairs at The George Washington University for eighteen years and previously as Director of Development at the University of Maryland,� College Park for seven years.�� Dr. Worth has been a frequent speaker at conferences of the Council for Advancement and Support of Education (CASE), the Association of Fundraising Professionals…    

Introduction: New Strategies for a New Age
The Development Function
Defining Institutional Advancement, Development, and Fund Raising
Elements of the Development Program
The Historical Overview
Foundations of Educational Fund Raising
The State of Fund-Raising Theory and Research
Academic Planning as the Foundation for Advancement
The Roles of Key Individuals
Raising Funds from Individuals
The Annual Giving Program
Major Gift Programs
Principal Gifts
Planned Giving
The Campaign
Campaigning in the New Century
Corporate and Foundation Support
New Patterns of Corporate Support
New Patterns of Foundation Support
Traditions of Giving
The Impact of Demographics
Women as Philanthropists
Giving Traditions of Minority Communities
International Fund Raising
Special Institutional Settings
Institutionally Related Foundations in Public Colleges and Universities
Raising Funds for Independent Schools
Raising Funds for Community Colleges
Raising Funds for a Professional School within a University
Managing and Supporting Development Programs
Structuring and Managing the Development Office
Prospect Research and Prospect Management
Development Information Systems
Benchmarking, Accountability, and Measuring Performance
Development and Other Fields
The Role of Public Relations in Fund Raising
The Role of Alumni Relations in Fund Raising
The Development Office and the Business Office
The Development Profession
The State of the Profession
Ethical Issues in Educational Fund Raising
Legal Trends Affecting Philanthropy
Conclusion: Issues and Perspectives
Further Reading