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New Strategies for Educational Fund Raising

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ISBN-10: 1573565180

ISBN-13: 9781573565189

Edition: 2002

Authors: Michael J. Worth

List price: $89.00
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In this sequel to the highly respected and practical 1993 book on fund raising, Worth and his group of authoritative contributors cover areas that did not even exist in this field in 1993, including the concepts of "principal gifts" and "benchmarking." They adapt strategies from Worth's earlier book and introduce many new ones to meet current challenges and take advantage of new opportunities. Comprising 31 chapters divided into ten logical parts, the authors provide a complete picture of this field, which is so important to leaders in higher education. Beginning with a strong base of knowledge, the authors then discuss topics ranging from raising funds from individuals; creating the campaign (accounting, long-range planning, leadership, the mission, kickoff); corporate and foundation support; traditions of giving; managing and supporting development programs; ethical concerns; and trends for the future. Michael Worth gives a great deal of attention to the environment in which those responsible for advancement in higher education have to work today. The book addresses new areas in the field that didn't exist when Worth wrote his first edition of this book in 1993. For example, the use of financial instruments in the planning of gift giving are more sophisticated, and business techniques have been tapped to improve management of programs and measurement of success. Part II of the book describes the underlying foundations of educational fund raising in three chapters, each written by an expert contributor. This section of the book describes the base of knowledge in the field (theory and research) and discusses the institutional plan and its relationship to the goals and objectives of the institution. Part V, covers corporate and foundation support, which is based on reasoned strategies and business plans and goals rather than on altruism and emotion, which can often be the foundation for individual giving. The book also includes a glossary and a selective bibliography.
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Book details

List price: $89.00
Copyright year: 2002
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 11/30/2002
Binding: Hardcover
Pages: 448
Size: 6.50" wide x 9.25" long x 1.50" tall
Weight: 0.880
Language: English

Michael J. Worth is Professor of Nonprofit Management in the School of Public Policy and Public Administration at The George Washington University in Washington, DC. He teaches related to the governance and management of nonprofit organizations, fund raising and philanthropy, and nonprofit enterprise. He served as Vice President for Development and Alumni Affairs at The George Washington University for eighteen years and previously as Director of Development at the University of Maryland,� College Park for seven years.�� Dr. Worth has been a frequent speaker at conferences of the Council for Advancement and Support of Education (CASE), the Association of Fundraising Professionals (AFP), and the Association of Governing Boards of Universities and Colleges (AGB). He has served as a member of CASE_s Commission on Philanthropy, as Special Consultant to the President of CASE for Executive Education, as Editor of the CASE International Journal of Educational Advancement , and as a faculty member at the Harvard Institutes for Higher Education. He consults with educational institutions and nonprofit organizations in the areas of fund raising management, board development, and strategic planning.�� In addition to numerous articles and reviews, Dr. Worth has written or edited four books, including Public College and University Development (1985), The Role of the Development Officer in Higher Education (Jossey-Bass 1994, 2000), Educational Fund Raising: Principles and Practice (Oryx Press,1993), New Strategies for Educational Fund Raising , (American Council on Education and Praeger Publishers, 2002), and Fund-Raising Leadership ( Association of Governing Boards,�2005).

Introduction: New Strategies for a New Age
The Development Function
Defining Institutional Advancement, Development, and Fund Raising
Elements of the Development Program
The Historical Overview
Foundations of Educational Fund Raising
The State of Fund-Raising Theory and Research
Academic Planning as the Foundation for Advancement
The Roles of Key Individuals
Raising Funds from Individuals
The Annual Giving Program
Major Gift Programs
Principal Gifts
Planned Giving
The Campaign
Campaigning in the New Century
Corporate and Foundation Support
New Patterns of Corporate Support
New Patterns of Foundation Support
Traditions of Giving
The Impact of Demographics
Women as Philanthropists
Giving Traditions of Minority Communities
International Fund Raising
Special Institutional Settings
Institutionally Related Foundations in Public Colleges and Universities
Raising Funds for Independent Schools
Raising Funds for Community Colleges
Raising Funds for a Professional School within a University
Managing and Supporting Development Programs
Structuring and Managing the Development Office
Prospect Research and Prospect Management
Development Information Systems
Benchmarking, Accountability, and Measuring Performance
Development and Other Fields
The Role of Public Relations in Fund Raising
The Role of Alumni Relations in Fund Raising
The Development Office and the Business Office
The Development Profession
The State of the Profession
Ethical Issues in Educational Fund Raising
Legal Trends Affecting Philanthropy
Conclusion: Issues and Perspectives
Further Reading