Changing the Culture of College Drinking A Socially Situated Health Communication Campaign
List price: $27.50
Buy it from $6.52
This item qualifies for FREE shipping
*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.
30 day, 100% satisfaction guarantee
If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.
Learn more about our returns policy
Rush Rewards U
You have reached 400 XP and carrot coins. That is the daily max!
Limited time offer:
Get the first one free!
All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $27.50
Copyright year: 2005
Publisher: Hampton Press, Incorporated
Size: 6.25" wide x 8.75" long x 0.50" tall
|The culture of college drinking : a health communication issue||p. 3|
|Baseline data collection : conducting a needs assessment before designing a health communication campaign||p. 11|
|The conceptual model : college drinking as socially situated experiential learning||p. 27|
|Campaign language : understanding how to get students to personalize campaign messages||p. 49|
|The design of the RU SURE campaign : the top ten misperceptions media campaign||p. 59|
|Implementation of the campaign : a curriculum infusion design||p. 73|
|Interpersonal strategies for campaign message dissemination||p. 99|
|Continuous evaluation of the campaign||p. 119|
|Unanticipated results : the impact of campaign message on the messengers||p. 133|
|The RU SURE game of choices and consequences : a 1-hour brief intervention alcohol decision-making tool||p. 145|
|Extending the campaign and its socially situated experiential learning approach to other campuses||p. 165|
|An integrated environmental framework : education, prevention, intervention, treatment and enforcement||p. 179|
|An overview of the social norms approach||p. 193|
|Managing multicampus campaigns using a social norms approach||p. 215|
|A case study in using a social norms approach within a brief intervention for identified high-risk students||p. 233|
|Drinking stories as learning tools : socially situated experiential learning and popular culture||p. 243|
|Table of Contents provided by Blackwell. All Rights Reserved.|