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Market Matters Applied Rhetoric Studies and Free Market Competition

ISBN-10: 1572735759

ISBN-13: 9781572735750

Edition: 2004

Authors: Locke Carter

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Description:

Much of the theory underlying technical communication, rhetoric, composition, and college English in general comes from a socialist/Marxist perspective, not the larger world-view - free-market, competitive, and capitalistic. This volume asserts a theoretical and practical stance based on free-market mechanisms and behaviors.
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Book details

Copyright year: 2004
Publisher: Hampton Press, Incorporated
Binding: Paperback
Pages: 292
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.990
Language: English

Rhetoric, markets, and value creation : an introduction and argument for a productive rhetoricp. 1
From cultural capitalism to entrepreneurial humanism : understanding and reevaluating critical theoryp. 53
The aesthetic anvil : the foundations of resistance to technology and innovation in English departmentsp. 77
Rhetoric, pragmatism, quality management : managing better writingp. 95
There is no salvation : rhetoricians working in an age of informationp. 109
"Typhoid Mary" online and in your town : University of Phoenix as a Burkean scapegoat in academep. 135
Meeting a demand : technical communicators' invitation to discoursep. 157
New process, new product : redistributing labor in a first-year writing programp. 187
Balancing constituencies : being able to actp. 205
Marketing rhetoric in the market economy : selling the value of rhetorical knowledge to businessp. 221
Consuming composition : understanding and changing the marketplace of college writingp. 243
Table of Contents provided by Blackwell. All Rights Reserved.