Skip to content

Market Matters Applied Rhetoric Studies and Free Market Competition

Spend $50 to get a free DVD!

ISBN-10: 1572735759

ISBN-13: 9781572735750

Edition: 2004

Authors: Locke Carter

Blue ribbon 30 day, 100% satisfaction guarantee!
Out of stock
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Much of the theory underlying technical communication, rhetoric, composition, and college English in general comes from a socialist/Marxist perspective, not the larger world-view - free-market, competitive, and capitalistic. This volume asserts a theoretical and practical stance based on free-market mechanisms and behaviors.
Customers also bought

Book details

Copyright year: 2004
Publisher: Hampton Press, Incorporated
Binding: Paperback
Pages: 292
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.990
Language: English

Rhetoric, markets, and value creation : an introduction and argument for a productive rhetoricp. 1
From cultural capitalism to entrepreneurial humanism : understanding and reevaluating critical theoryp. 53
The aesthetic anvil : the foundations of resistance to technology and innovation in English departmentsp. 77
Rhetoric, pragmatism, quality management : managing better writingp. 95
There is no salvation : rhetoricians working in an age of informationp. 109
"Typhoid Mary" online and in your town : University of Phoenix as a Burkean scapegoat in academep. 135
Meeting a demand : technical communicators' invitation to discoursep. 157
New process, new product : redistributing labor in a first-year writing programp. 187
Balancing constituencies : being able to actp. 205
Marketing rhetoric in the market economy : selling the value of rhetorical knowledge to businessp. 221
Consuming composition : understanding and changing the marketplace of college writingp. 243
Table of Contents provided by Blackwell. All Rights Reserved.