Market Matters Applied Rhetoric Studies and Free Market Competition
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Much of the theory underlying technical communication, rhetoric, composition, and college English in general comes from a socialist/Marxist perspective, not the larger world-view - free-market, competitive, and capitalistic. This volume asserts a theoretical and practical stance based on free-market mechanisms and behaviors.
Copyright year: 2004
Publisher: Hampton Press, Incorporated
Size: 6.00" wide x 8.75" long x 0.75" tall
|Rhetoric, markets, and value creation : an introduction and argument for a productive rhetoric||p. 1|
|From cultural capitalism to entrepreneurial humanism : understanding and reevaluating critical theory||p. 53|
|The aesthetic anvil : the foundations of resistance to technology and innovation in English departments||p. 77|
|Rhetoric, pragmatism, quality management : managing better writing||p. 95|
|There is no salvation : rhetoricians working in an age of information||p. 109|
|"Typhoid Mary" online and in your town : University of Phoenix as a Burkean scapegoat in academe||p. 135|
|Meeting a demand : technical communicators' invitation to discourse||p. 157|
|New process, new product : redistributing labor in a first-year writing program||p. 187|
|Balancing constituencies : being able to act||p. 205|
|Marketing rhetoric in the market economy : selling the value of rhetorical knowledge to business||p. 221|
|Consuming composition : understanding and changing the marketplace of college writing||p. 243|
|Table of Contents provided by Blackwell. All Rights Reserved.|