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Serial Monogamy Soap Opera, Lifespan, and the Gendered Politics of Fantasy

ISBN-10: 1572735562

ISBN-13: 9781572735569

Edition: 2003

Authors: Christine Scodari

List price: $19.95
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Description:

This book contributes provocative insights and novel approaches to the ongoing scholarly conversation about daytime dramas. It scrutinizes soap opera producers and viewers, the processes by which they define and interpret the genre and its texts, and how subjectivities of age and gender influence their practices and circumscribe a range of romantic fantasies deemed acceptable to purvey or savor. The investigation breaks new ground with its multi-sited, naturalistic, virtual ethnography of activities among online fans, including bulletin board and e-mail interest group discussions, and combines this with analyses of producer/creator goals, fan publications, and key soap opera texts. An as-it-happened assessment of the content and reception of a multi-year soap opera story entailing power relations of age and gender is spotlighted.
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Book details

List price: $19.95
Copyright year: 2003
Publisher: Hampton Press, Incorporated
Binding: Paperback
Pages: 216
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.792
Language: English

Acknowledgmentsp. xi
Introduction: Meaning as Contestp. xiii
Production and Meaningp. xvi
Content and Meaningp. xvii
Consumption and Meaningp. xx
Notesp. xxviii
Marketing Desire: Fantasy, Soap Opera, and the Preferred Audiencep. 1
Desire, Fantasy, and Pleasurep. 1
Identity and Interpellationp. 3
Affect and Currencyp. 4
Soap Production: Blueprinting Consumptionp. 6
Anonymity Unlimited?p. 6
Are You Demographically Correct?p. 8
Give Us Your Daughters 'Til They Are Sixteen...p. 9
Baby Boom or Bust/The "X" Factorp. 11
Notesp. 13
Imagined Subjects and the Gendered Textp. 15
Soap Text: Prefabricated Constructionp. 16
A Flexibly Feminine Format?p. 16
The Case of the Well-Married Heroinep. 17
The Case of the Retroactively Redeemed Rapistp. 18
What's Behind Door # 3?p. 22
Soap Text: Parcelled Passionp. 24
Hunks, Babes, Divas, Vixens, and Harridansp. 25
Satellites, Supervillains, and Supercouplesp. 28
Tethering Timep. 31
Triangulation Stationp. 34
Front Burner, Back Burner, and Ye Olde Chopping Blockp. 35
The DOOLification of Soap Operap. 36
Active Interpreters and the Social Audiencep. 41
Soap Audience: Unavoidable Disruptionp. 41
Collective Bargainingp. 41
Tabloid Talk/Tabloid Soapp. 43
Why Would a Campy Gay Man Keep a Lady in a Cage?"p. 46
Soap Audience: Negotiating Currencyp. 50
Notesp. 59
He's May, She's September, But are They Both from Another World?p. 61
Sauce for the Ganderp. 62
Mrs. Robinson in Soaplandp. 64
The "Chemistry You Don't Often See"p. 66
Geese Unite! "No Status Quo"p. 69
Mind Your Own Genrep. 69
Reducing Ambiguityp. 72
"We Can Dream, Can't We?"p. 76
"Real Men" Don't Mind Menopausep. 79
It's a Wonderful Midlifep. 83
Notesp. 88
Over the Rainbow... Dreams Become Nightmaresp. 89
Nostalgia Versus P.C.p. 89
Arresting Resistancep. 92
"It Doesn't Matter How Old You Are"p. 92
"It Matters How Much You Love"p. 93
Notesp. 110
Playing (with) Favoritesp. 111
Conditions of Lovep. 112
Reality Checksp. 114
Future Projectionsp. 117
Alienations of Affectionp. 119
Feasts of Burdenp. 120
Poached Pleasuresp. 122
There's No Place Like Homep. 127
Notesp. 130
Pleasure Principlesp. 131
All the Network Allowsp. 131
Love and the "Geritol" Soapp. 131
Serealitiesp. 136
Meta-text and Medium Matterp. 138
I'm Not an Older Woman But I Play One on TVp. 138
Lies, Damned Lies, and "Cybergossip"p. 141
No Politics Herep. 145
Notesp. 152
Conclusion: End in Hindsightp. 155
Ego-Tripping on the Information Superhighwayp. 155
The Plot Thickens: A Synopsisp. 158
Notesp. 171
Methodologyp. 173
Data Sourcesp. 173
Data Selectionp. 176
Data Collectionp. 176
Data Analysisp. 179
Referencesp. 181
Author Indexp. 195
Subject Indexp. 199
Table of Contents provided by Rittenhouse. All Rights Reserved.