Advertising in Everyday Life
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Description: As a result of the 1500 or so advertisements that are paraded in front of our eyes each day, consumers develop tactics to deal with the overwhelming nature of the big sell. Such tactics of engagement and avoidance with advertising are the centrepiece of this book, as it aims to further our understanding of the work advertising does in American culture and the work we do in it. culture with chapters that explore the political positions that have led to the critique of advertising and an examination of advertising's roots in the religious carnival and market fairs of the early modern period. Part Two provides a series of empirical studies of the uses of advertising in everyday life, with media figures appearing in advertisements. Part Three develops a theoretical understanding of the paradoxical nature of advertising and its place within the chaos of modern life.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $24.95
Copyright year: 2003
Publisher: Hampton Press, Incorporated
Size: 6.00" wide x 9.00" long x 0.75" tall
|Advertising as a Social Practice||p. 3|
|The Carnivalesque, Advertising Magic and Games We Play||p. 21|
|Thinking About Advertising: Making, Unmaking, and Remaking Meaning||p. 43|
|Dreaming, Dream Sharing, and Advertising||p. 63|
|The Imaginary Social World and Use of Media Figures in Advertising||p. 79|
|Social Discourse and Advertising as a Social Practice||p. 99|
|The Cultural Significance of Advertising||p. 125|
|A Route Through the Paradoxes of Advertising in Everyday Life||p. 135|
|Appendix: Notes on Methodology||p. 151|
|Table of Contents provided by Blackwell. All Rights Reserved.|