Advertising in Everyday Life

ISBN-10: 1572735139

ISBN-13: 9781572735132

Edition: 2003

Authors: Neil M. Alperstein

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As a result of the 1500 or so advertisements that are paraded in front of our eyes each day, consumers develop tactics to deal with the overwhelming nature of the big sell. Such tactics of engagement and avoidance with advertising are the centrepiece of this book, as it aims to further our understanding of the work advertising does in American culture and the work we do in it. culture with chapters that explore the political positions that have led to the critique of advertising and an examination of advertising's roots in the religious carnival and market fairs of the early modern period. Part Two provides a series of empirical studies of the uses of advertising in everyday life, with media figures appearing in advertisements. Part Three develops a theoretical understanding of the paradoxical nature of advertising and its place within the chaos of modern life.
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Book details

List price: $24.95
Copyright year: 2003
Publisher: Hampton Press, Incorporated
Binding: Paperback
Pages: 184
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.638
Language: English

Advertising as a Social Practicep. 3
The Carnivalesque, Advertising Magic and Games We Playp. 21
Thinking About Advertising: Making, Unmaking, and Remaking Meaningp. 43
Dreaming, Dream Sharing, and Advertisingp. 63
The Imaginary Social World and Use of Media Figures in Advertisingp. 79
Social Discourse and Advertising as a Social Practicep. 99
The Cultural Significance of Advertisingp. 125
A Route Through the Paradoxes of Advertising in Everyday Lifep. 135
Appendix: Notes on Methodologyp. 151
Referencesp. 159
Indexp. 167
Table of Contents provided by Blackwell. All Rights Reserved.
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