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Power of Metaphor in the Age of Electronic Media

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ISBN-10: 1572731230

ISBN-13: 9781572731233

Edition: 1999

Authors: Raymond Gozzi, Lance Strate

List price: $24.95
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This work examines the methaphors through which culture comprehends new media, such as cyberspace, the information superhighway, the computer virus, and hot and cool media. It also gives a history of metaphor in oral, writing, print, and electronic media.
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Book details

List price: $24.95
Copyright year: 1999
Publisher: Hampton Press, Incorporated
Binding: Paperback
Pages: 256
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.946
Language: English

The Power of Metaphorp. 1
The Intimate Relations Between Metaphor and Mediap. 3
New Media Redescribing the Worldp. 11
From Print to Electronic Descriptions of the Worldp. 18
Metalanguages of Paradox: McLuhan and Derridap. 32
A Media Ecology History of Metaphorp. 44
Theories of Metaphorp. 55
How To Do a Metaphorical Analysisp. 70
Media and Metaphorsp. 75
Deep Metaphors for Televisionp. 77
Why Television Is Not a Textp. 87
Hot and Cool Media - Reworking McLuhanp. 102
Will the Media Create a Global Village?p. 106
Life is a Drama - The TV Generation's Metaphorp. 110
Is Childhood Disappearing Out Here in Televisionland?p. 114
Has Metaphor Collapsed?p. 118
The Fable of the Electric Maps and the Mutating Territoryp. 122
The Technological Race as Metaphorp. 128
Virtual reality As Metaphorp. 132
The Conduit Metaphor and "Education Reform"p. 136
Computers and Metaphorsp. 145
The Chameleon Computerp. 147
Computer Metaphors that Undermine Human Identityp. 152
The Cyberspace Metaphor: A Skeptic's Viewp. 160
Metaphors Converging on the Internetp. 165
The Information Superhighway as Metaphorp. 172
The Computer Virus as Metaphorp. 178
Artificial Intelligence - Metaphor or Oxymoron?p. 183
The Computer a Savior and as Spy: Superimposed Metaphors in the Newsp. 190
Why We Should Distrust Computersp. 196
Metaphors in Education and Knowledgep. 203
Is Life a Game? Notes on a Master metaphorp. 205
Hardball and Softball as Metaphorsp. 208
From the Road to the Fast Track - American Metaphors of Lifep. 211
The Fast Food Franchise as Metaphorp. 215
McMetaphorsp. 219
Confessions of a Metaphoraholicp. 222
The Generation X and Boomers Metaphorp. 225
The Nineties - An Empty Metaphor Waiting to be Filledp. 230
The Metaphor of the Marketp. 235
Metaphors in Education and Knowledgep. 239
Economic Metaphors for Educationp. 241
Structure: The Intellectual's Metaphorp. 245
The Projection Metaphor in Psychologyp. 249
The Jigsaw Puzzle as a Metaphor for Knowledgep. 253
Language Describing itselfp. 257
Our Inflationary Languagep. 259
Stalking the Wild Metaphorp. 263
Is Language a Game?p. 267
Metaphors by the Seashorep. 272
Referencesp. 277
Author Indexp. 287
Subject Indexp. 291
Table of Contents provided by Blackwell. All Rights Reserved.