Preface | |
Foreword | |
The Power of Metaphor | p. 1 |
The Intimate Relations Between Metaphor and Media | p. 3 |
New Media Redescribing the World | p. 11 |
From Print to Electronic Descriptions of the World | p. 18 |
Metalanguages of Paradox: McLuhan and Derrida | p. 32 |
A Media Ecology History of Metaphor | p. 44 |
Theories of Metaphor | p. 55 |
How To Do a Metaphorical Analysis | p. 70 |
Media and Metaphors | p. 75 |
Deep Metaphors for Television | p. 77 |
Why Television Is Not a Text | p. 87 |
Hot and Cool Media - Reworking McLuhan | p. 102 |
Will the Media Create a Global Village? | p. 106 |
Life is a Drama - The TV Generation's Metaphor | p. 110 |
Is Childhood Disappearing Out Here in Televisionland? | p. 114 |
Has Metaphor Collapsed? | p. 118 |
The Fable of the Electric Maps and the Mutating Territory | p. 122 |
The Technological Race as Metaphor | p. 128 |
Virtual reality As Metaphor | p. 132 |
The Conduit Metaphor and "Education Reform" | p. 136 |
Computers and Metaphors | p. 145 |
The Chameleon Computer | p. 147 |
Computer Metaphors that Undermine Human Identity | p. 152 |
The Cyberspace Metaphor: A Skeptic's View | p. 160 |
Metaphors Converging on the Internet | p. 165 |
The Information Superhighway as Metaphor | p. 172 |
The Computer Virus as Metaphor | p. 178 |
Artificial Intelligence - Metaphor or Oxymoron? | p. 183 |
The Computer a Savior and as Spy: Superimposed Metaphors in the News | p. 190 |
Why We Should Distrust Computers | p. 196 |
Metaphors in Education and Knowledge | p. 203 |
Is Life a Game? Notes on a Master metaphor | p. 205 |
Hardball and Softball as Metaphors | p. 208 |
From the Road to the Fast Track - American Metaphors of Life | p. 211 |
The Fast Food Franchise as Metaphor | p. 215 |
McMetaphors | p. 219 |
Confessions of a Metaphoraholic | p. 222 |
The Generation X and Boomers Metaphor | p. 225 |
The Nineties - An Empty Metaphor Waiting to be Filled | p. 230 |
The Metaphor of the Market | p. 235 |
Metaphors in Education and Knowledge | p. 239 |
Economic Metaphors for Education | p. 241 |
Structure: The Intellectual's Metaphor | p. 245 |
The Projection Metaphor in Psychology | p. 249 |
The Jigsaw Puzzle as a Metaphor for Knowledge | p. 253 |
Language Describing itself | p. 257 |
Our Inflationary Language | p. 259 |
Stalking the Wild Metaphor | p. 263 |
Is Language a Game? | p. 267 |
Metaphors by the Seashore | p. 272 |
References | p. 277 |
Author Index | p. 287 |
Subject Index | p. 291 |
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