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Marketing : Relationships, Quality, and Value

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ISBN-10: 1572593113

ISBN-13: 9781572593114

Edition: Student Manual, Study Guide, etc. 

Authors: William G. Nickels, Marian B. Wood

List price: $16.90
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Book details

List price: $16.90
Publisher: Worth Publishers, Incorporated
Binding: Paperback
Size: 8.75" wide x 11.00" long x 0.75" tall
Weight: 1.540
Language: English

Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.