Introduction to Commercial Recreation and Tourism An Entrepreneurial Approach

ISBN-10: 1571676775

ISBN-13: 9781571676771

Edition: 6th 2011

List price: $67.46
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


The purpose of this 6th edition remains the same as the first five editions -- to provide an introduction to the scope, characteristics, and management aspects of the commercial recreation and tourism industry. This book offers a blend of conceptual and practical material to achieve a basic understanding of this diverse industry. While some of the content is oriented toward large and established businesses, the text also has an entrepreneurial orientation that is particularly applicable to smaller businesses and organisations. Future commercial recreation and tourism entrepreneurs will gain a wealth of useful ideas and information from these pages.
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Customers also bought

Book details

List price: $67.46
Edition: 6th
Copyright year: 2011
Publisher: Sagamore Publishing, L.L.C.
Binding: Paperback
Pages: 455
Size: 10.24" wide x 7.09" long
Weight: 2.244
Language: English

About the Authors
Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach
What Is Commercial Recreation and Tourism?
A Brief History of Commercial Recreation and Tourism
Types of Commercial Recreation and Tourism
Expenditures in the Recreation/Leisure/Tourism Industry
Economic, Social, and Environmental Impacts of Commercial Recreation and Tourism
The Role of Government in Commercial Recreation and Tourism
Key Trends in the Recreation and Tourism Industry
The Commercial Recreation and Tourism Experience
Spotlight On: Michelle Kelthy, Executive Spa Director
The Entrepreneur
Why Study the Entrepreneur?
Profile of the Entrepreneur
Systematic Entrepreneurship and Sources for Innovation
High Potential Areas for Entrepreneurs
Developing the Entrepreneurial Concept
Challenges Working as an Entrepreneur within an Organization
Entrepreneurial Strategies for the Market
Entrepreneurial Management
Balancing Entrepreneurship with a Healthy Life
Entrepreneurship in Public Service Organizations
Assistance for Entrepreneurs
Spotlight On: Curt Beusman, Tennis Club Owner and Operator
The Nature of Commercial Recreation and Tourism
Challenges in the Commercial Recreation and Tourism Industry
Economic and Political Challenges
Constraints to Participation
Overcoming Challenges and Constraints
Economic Concepts Related to Commercial Recreation and Tourism
Spotlight On: Bill Acker and Manta Ray Bay Hotel
Initiating and Managing Commercial Recreation and Tourism
Starting the Commercial Recreation Enterprise
Preliminary Considerations
The Feasibility Study
Chapter I: Description of the Business
Chapter II: Regulatory and Risk Analysis
Chapter III: Location Analysis
Chapter IV: Management Analysis
Chapter V: Market Analysis
Chapter VI: Financial Analysis
Chapter VII: Feasibility Recommendation
The Executive Summary and Cover Letter
Financing the Venture
Alternatives in Starting a New Business
Spotlight On: Dodong Uy and the Mantangale Alibuag Resort
Financial Management
Financial Objectives
Financial Records
Financial Planning
How to Increase Profits
Other Financial Management Issues
Spotlight On: The Heart of Bad Investment
Marketing in Commercial Recreation and Tourism
Place (Distribution and Allocation)
Spotlight On: The Mason Inn
Operations Management
Overview of Management
New Fundamentals of Success
Ethical Business Practices
Human Resources Management
Assest Management
Risk Management
Spotlight On: Gearheart by the Sea Resort
Commercial Recreation and Tourism Programming
Types and Purposes of Recreation Programs
The Program Process
Special/Promotional Events
Food and Beverage Events
Entertainment Events
Resort Programs
Trips and Tours
Spotlight On: Sarah Sigg-Hewett, Events Director Fig Garden Swim and Racquet Club
Industry Profiles
The Travel Industry
Background of the Industry
Travel Trends and Expenditures
Travel Psychology and Behavior
Important Issues in the Travel Industry
Industry Profile: Airlines
Industry Profile: Cruise Lines
Industry Profile: Travel Agencies
Industry Profile: Tour Companies
Other Travel Industries
Spotlight On: Tauck: 85 Years of Excellence Continues
The Hospitality industry
Resort Development
Industry Profile: Hotels and Motels
Industry Profile: Ski Resorts
Industry Profile: Casino Resorts
Industry Profile: Timeshare Resorts
Industry Profile: Resort Spas and Spa Resorts
Industry Profile: Recreation Communities
Industry Profile: RV Parks and Campgrounds
Industry Profile: Restaurants
Industry Profile: City Clubs, Nightclubs, and Taverns
Spotlight On: Al Bearse-Red Jacket Resorts
Local Commercial Recreation
Industry Profile: Sport, Fitness, and Health Clubs
Industry Profile: Golf Courses and Country Clubs
Industry Profile: Family Entertainment Centers
Industry Profile: Sporting Goods Retail
Industry Profile: Theme, Amusement, and Water Parks
Industry Profile: Fairs, Festivals, and Special Events
Industry Profile: Sports and Entertainment Facilities
Other Local Recreation Industries
Commercialized Public Recreation
Spotlight On: Todd Johnson, Director of Event Services
The Career of the Future
A Look Ahead for Commercial Recreation and Tourism
Careers in Commercial Recreation and Tourism
Career Development
Implications for Professional Preparation
Commercial Recreation and Tourism Database Resources
Spotlight On: Casey Coppinger, Lakewood BlueClaws
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.