Introduction to Commercial Recreation and Tourism, 5th Edition An Entrepreneurial Approach

ISBN-10: 1571675671

ISBN-13: 9781571675675

Edition: 5th 2007

Authors: John C. Crossley

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Description:

Introduction to Commercial Recreation and Tourism is a stepping stone to understanding the scope, characteristics, entrepreneurial strategies and management aspects of commercial recreation and tourism. Topics include the history of commercial recreation, definitions, economic applications, business start-up strategies, financing, marketing, operations management, and global trends. This edition also examines industry profiles for the travel, hospitality, and local commercial recreation industries. The Journal of Park and Recreation Administration viewed the past edition as a 'valuable addition to commercial recreation literature'.
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Book details

List price: $59.95
Edition: 5th
Copyright year: 2007
Publisher: Sports Publishing, LLC
Publication date: 8/1/2007
Binding: Paperback
Pages: 331
Size: 7.20" wide x 10.08" long x 0.78" tall
Language: English

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