Ananda Mitra (Ph.D., University of Illinois at Urbana Champaign, USA) is Chair and Professor in the Department of Communication, Wake Forest University. He received a B.Tech degree from the Indian Institute of Technology at Kharagpur and thereafter an M.A. in communication from Wake Forest University North Carolina, USA.nbsp;The primary areas of his teaching and research are: relationships between new media technologies and culture; analysis of media and culture in South Asia; research methodology; critical studies; and recreation and leisure research. He has also served as a consultant to private industries, universities, colleges, and local government agencies across the world. His… published works include Television and Popular Culture in India (1993), India through the Western Lens (1999), Research Methods in Park, Recreation and Leisure Services (2000) and the Digital Life (2010) series that includes six books on various aspects of the contemporary digital world and numerous scholarly articles in various reputed academic journals.