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Next 4 Billion Market Size and Business Strategy at the Base of the Pyramid

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Description:

Discussions of base of the economic pyramid (BOP) markets have, until now, relied principally on business case studies and rough estimates of market size. The Next 4 Billion uses previously unreleased data to measure market opportunity at the BOP. constitute the base of the economic pyramid (BOP). New empirical measures of their aggregate purchasing power and behavior as consumers suggest significant opportunities for market-based approaches to better meet their needs, increase their productivity and incomes, and empower their entry into the formal economy. surveys of developing and transition countries, offers a new and compelling perspective on low-income communities worldwide. Drawing on…    
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Book details

List price: $30.00
Copyright year: 2007
Publisher: World Resources Institute
Binding: Paperback
Pages: 151
Size: 8.00" wide x 11.25" long x 0.25" tall
Weight: 1.386
Language: English