New Basics

ISBN-10: 1568987021

ISBN-13: 9781568987026

Edition: 2008

Authors: Ellen Lupton, Jennifer Cole Phillips

List price: $35.00 Buy it from $1.55
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description:

How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designersa (TM) work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form and ideas in a critical, rigorous way, informed by contemporary media, theory, and software systems. Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of designa "from a logo or letterhead to a complex Web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart inspiring introduction to graphic design, and destined to become the standard reference work in design education. www.gdbasics.com, the on-line companion to Graphic Design: The New Basics, includes a variety of student responses to the design problems featured in the book. Samplesyllabi for a variety of course levels are included along with key technical information from each chapter.
Used Starting from $17.69
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Psychology Online content $4.95 $1.99
Customers also bought
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $35.00
Copyright year: 2008
Publisher: Adams Media Corporation
Publication date: 4/16/2014
Binding: Paperback
Pages: 248
Size: 7.75" wide x 9.00" long x 1.00" tall
Weight: 1.826
Language: English

John Bayley is an eminent literary critic & a retired professor from Oxford University. He remarried in 2000 & still lives in Oxford, England.Ellen Lupton is Adjunct Curator at the Cooper-Hewitt National Design Museum and Co-Chair of the Design Department of the Maryland Institute College of Art.

Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×