Visual Grammar A Design Handbook

Name: Visual Grammar A Design Handbook
Price: 3.55 USD
Availability: InStock
ISBN: 9781568985817

ISBN-10: 1568985819

ISBN-13: 9781568985817

Edition: 2006

Authors: Christian Leborg

List price: $22.95

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Description:

Easy access to computer graphic tools has turned many of us into either amateur or professional image producers. But without a basic understanding of visual language, a productive dialogue between producers and consumers of visual communication is impossible. Visual Grammar can help speak and write about visual objects and their creative potential, and better understand the graphics. It is both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design. This book is dealing with every imaginable visual concept???from abstractions such as dimension, format, and volume; to concrete objects such as form, size, color, and saturation; to activities such as…

Book details

List price: $22.95
Copyright year: 2006
Publisher: Princeton Architectural Press
Publication date: 5/11/2006
Binding: Paperback
Pages: 96
Size: 7.00" wide x 8.50" long x 0.50" tall
Weight: 0.748
Language: English



Abstract objects


Point


Line


Surface


Volume


Dimensions


Format


Abstract structures


Formal structures


Gradation


Radiation


Informal structures


Visual distribution


Invisible/inactive structures


Structural skeleton


Concrete objects


Form


Size


Color


Concrete structures


Visible structures


Active structures


Texture


Activities


Repetition


Frequency/rhythm


Mirroring


Mirroring against a volume


Rotation


Upscaling/downscaling


Movement


Path


Direction


Superordinate/subordinate movement


Displacement


Direction of displacement


Relations


Attraction


Static


Symmetry/asymmetry


Balance


Groups


Fine/coarse


Diffusion


Direction


Position


Space


Weight


Amount/dominance


Neutral


Background/foreground


Coordination


Distance


Parallel


Angle


Negative/positive


Transparent/opaque


Tangent


Overlapping


Compound


Subtraction


Coincidence


Penetration


Extrusion


Influence


Modification


Variation