Visual Grammar

ISBN-10: 1568985819

ISBN-13: 9781568985817

Edition: 2006

Authors: Christian Leborg

List price: $21.95 Buy it from $10.46
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Description:

Easy access to computer graphic tools has turned many of us into either amateur or professional image producers. But without a basic understanding of visual language, a productive dialogue between producers and consumers of visual communication is impossible. Visual Grammar can help speak and write about visual objects and their creative potential, and better understand the graphics. It is both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design. This book is dealing with every imaginable visual concept???from abstractions such as dimension, format, and volume; to concrete objects such as form, size, color, and saturation; to activities such as repetition, mirroring, movement, and displacement; to relations such as symmetry, balance, diffusion, direction, and variation.
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Book details

List price: $21.95
Copyright year: 2006
Publisher: Princeton Architectural Press
Publication date: 5/11/2006
Binding: Paperback
Pages: 96
Size: 7.00" wide x 8.50" long x 0.37" tall
Weight: 0.748

Abstract objects
Point
Line
Surface
Volume
Dimensions
Format
Abstract structures
Formal structures
Gradation
Radiation
Informal structures
Visual distribution
Invisible/inactive structures
Structural skeleton
Concrete objects
Form
Size
Color
Concrete structures
Visible structures
Active structures
Texture
Activities
Repetition
Frequency/rhythm
Mirroring
Mirroring against a volume
Rotation
Upscaling/downscaling
Movement
Path
Direction
Superordinate/subordinate movement
Displacement
Direction of displacement
Relations
Attraction
Static
Symmetry/asymmetry
Balance
Groups
Fine/coarse
Diffusion
Direction
Position
Space
Weight
Amount/dominance
Neutral
Background/foreground
Coordination
Distance
Parallel
Angle
Negative/positive
Transparent/opaque
Tangent
Overlapping
Compound
Subtraction
Coincidence
Penetration
Extrusion
Influence
Modification
Variation
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