Improve Your Competitive Strategy A Guide for the Healthcare Executive

ISBN-10: 1567931774

ISBN-13: 9781567931778

Edition: 2002

List price: $17.00 Buy it from $11.67
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


Healthcare consultant Zuckerman argues that competitive strategy should be seen as primarily involving the categories of corporate versus product and market strategy, growth versus nongrowth, and organizational behavior. He explores the strategic frameworks that the business world has used and applies lessons to the healthcare industry. Vertical and horizontal integration strategies are discussed, along with diversification, niching, cost leadership, and differentiation. Final chapters discuss how to integrate recent analytical techniques and new approaches into an overall strategy. Annotation copyrighted by Book News, Inc., Portland, OR.
Used Starting from $13.78
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Medical Terminology Online content $4.95 $1.99
Add to cart
Study Briefs
Medical Math Online content $4.95 $1.99
Customers also bought

Book details

List price: $17.00
Copyright year: 2002
Publisher: Health Administration Press
Publication date: 4/1/2002
Binding: Hardcover
Pages: 262
Size: 6.00" wide x 9.25" long x 0.75" tall
Weight: 1.012
Language: English

Prefacep. vi
Acknowledgmentsp. ix
Competitive Strategy in Healthcare: Where Are We Now?p. 1
Vertical Integrationp. 27
Horizontal Integrationp. 57
Diversificationp. 81
Nichingp. 107
Cost Leadershipp. 133
Differentiationp. 157
Raising Competitive Strategy to a Higher Level: Applying Sophisticated Approaches and Analytical Techniquesp. 203
The Future of Healthcare Competitive Strategyp. 221
Ten Lessons for Healthcare Competitive Strategy in the Twenty-first Centuryp. 241
Indexp. 253
About the Authorp. 261
Table of Contents provided by Syndetics. All Rights Reserved.
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.