Improve Your Competitive Strategy A Guide for the Healthcare Executive
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Description: Healthcare consultant Zuckerman argues that competitive strategy should be seen as primarily involving the categories of corporate versus product and market strategy, growth versus nongrowth, and organizational behavior. He explores the strategic frameworks that the business world has used and applies lessons to the healthcare industry. Vertical and horizontal integration strategies are discussed, along with diversification, niching, cost leadership, and differentiation. Final chapters discuss how to integrate recent analytical techniques and new approaches into an overall strategy. Annotation copyrighted by Book News, Inc., Portland, OR.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $17.00
Copyright year: 2002
Publisher: Health Administration Press
Publication date: 4/1/2002
Size: 6.00" wide x 9.25" long x 0.75" tall
|Competitive Strategy in Healthcare: Where Are We Now?||p. 1|
|Vertical Integration||p. 27|
|Horizontal Integration||p. 57|
|Cost Leadership||p. 133|
|Raising Competitive Strategy to a Higher Level: Applying Sophisticated Approaches and Analytical Techniques||p. 203|
|The Future of Healthcare Competitive Strategy||p. 221|
|Ten Lessons for Healthcare Competitive Strategy in the Twenty-first Century||p. 241|
|About the Author||p. 261|
|Table of Contents provided by Syndetics. All Rights Reserved.|