Retailing Principles Second Edition Global, Multichannel, and Managerial Viewpoints

Name: Retailing Principles Second Edition Global, Multichannel, and Managerial Viewpoints
Availability: InStock
ISBN: 9781563677427

ISBN-10: 1563677423

ISBN-13: 9781563677427

Edition: 2nd 2013

Authors: Lynda Rose Poloian, Lynda Rose Poloian

List price: $130.00

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Description:

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed byRetailing Principles: A Global Outlook, Second Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing and issues of sustainability are dominant factors.New to this Edition: Full-colour illustrations and…

Book details

List price: $130.00
Edition: 2nd
Copyright year: 2013
Publisher: Bloomsbury Academic & Professional
Publication date: 3/15/2013
Binding: Hardcover
Pages: 592
Size: 8.55" wide x 11.12" long x 1.64" tall
Weight: 5.412
Language: English

Lynda Rose Poloian is now retired after teaching at Southern New Hampshire University for more than twenty-five years.