Perry's Department Store 3rd Edition A Buying Simulation
Edition: 3rd 2009 (Revised)
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Description: This classic text continues to use the fictitious Perry's Department Store to bridge the gap between the principles of retail buying and mathematical formulas and concepts. Drawing on their experience, Videtec and Pierce provide the tools for students to understand buyer's responsibilities by ldquo;walkingrdquo; them through the various steps a new buyer would take to complete a six-month dollar plan and a merchandise assortment plan. The professional perspective is emphasized even more in the third edition with the inclusion of two new chapters on shopping critically, cultural constraints and ethical responsibilities of the buyer. The accompanying CD-ROM allows the student to follow the text's sequence to perform the corresponding steps and calculations more comfortably. Features: -- Simulation format walks students through the buying process -- CD-ROM of market information and templates provide real industry perspective -- Chapter objectives -- Bolded vocabulary -- Appendix includes website resources and retailing formulas -- Instructor's Guide includes a syllabus for a fifteen-week course; chapter objectives, teaching tips, discussion questions, and completed worksheets for each chapter; and midterm and final exams New to this Edition: -- Chapter on shopping the market including methodology, planning ethics, and cultural perspectives -- Chapter on negotiations including techniques, price, shipping, dating and gross margin and negotiating across cultures -- Improved spreadsheets with embedded formulas, lined sheets, and explanations of how certain figures are transferred -- Additional worksheet on purchases by major vendor
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $100.00
Copyright year: 2009
Publisher: Bloomsbury Academic
Publication date: 3/10/2009
Size: 8.50" wide x 10.75" long x 0.50" tall
Donna W. Reamy teaches at Virginia Commonwealth University. Cynthia W. Steele is affiliated with New Creative Enterprises.
|Introduction: Perry's Background Information|
|Research Current Trends|
|Develop Dollar Buying Plan|
|Develop Stock Assortment Plan|
|How to Shop the Market|
|Plan Market Purchases|
|Examine Income Statement|
|The Buyer's Role in Product Development|
|Career Opportunities in Retail Buying|