Multi-Channel Retailing

Name: Multi-Channel Retailing
Availability: InStock
ISBN: 9781563676307

ISBN-10: 1563676303

ISBN-13: 9781563676307

Edition: 2009

Authors: Lynda Rose Poloian

List price: $84.00

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Description:

The advent of the Internet has added another dimension to the way that merchandise reaches consumers. Integrating this technology with traditional retailing methods has become the dominant retail model that students of retailing should all be aware of. Multi-Channel Retailing identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. The strategic integration of brick-and-mortar stores, electronic retailing, and direct marketing methods forms the core of this text. It begins with the roots of the multi-channel approach, analyzes key players, and explores the techniques that are used to develop effective online stores and…

Book details

List price: $84.00
Copyright year: 2009
Publisher: Fairchild Books
Publication date: 12/1/2009
Binding: Paperback
Pages: 448
Size: 7.50" wide x 9.25" long x 0.91" tall
Weight: 1.980
Language: English

Lynda Rose Poloian is now retired after teaching at Southern New Hampshire University for more than twenty-five years.



The Road to Multi-channel Retailing


Evolution and Impact


Components of Multi-channel Retailing


The Multi-channel Customer


Strategic Imperatives


The Strategic Planning Process


Implementing MCR Strategies


Cross-channel Collaboration


Technology Solutions


Designing Effective Online Stores


Multi-channel Customer Service


Synchronizing the Supply Chain


Business Intelligence